Growth Marketing Specialist

Job Description:

Who we are.

Solo enables companies to Connect, Secure and Observe modern applications – APIs, Microservices and Data – with the industry’s leading API and Service Mesh Management Platform (“Gloo”). Solo innovations allow companies to stay on the leading edge of both technology and business possibilities.

Solo is a VC-backed company, founded in 2017 by Idit Levine. In 2021, Solo was valued at $1B. Solo’s customers are some of the largest in the world, spanning all geographies and industries. Solo’s team has deep expertise in Cloud Computing, Linux, Containers, Kubernetes, Service Mesh, APIs, Security, Microservice Applications, Application Modernization, GraphQL, and eBPF.

About the role.

We are looking for a Growth Marketing Specialist to join our team and drive full funnel engagement, activation and conversion through a combination of digital and field marketing tactics. The ideal candidate is highly analytical, data-driven, and comfortable

working in a dynamic, technical environment. You will work closely with cross-functional teams to execute growth strategies, test new marketing channels, and optimize performance.

Job Description:

• Develop, execute, and analyze digital marketing campaigns across web/SEO, paid media, email, and social channels.
• Support field marketing initiatives, including event planning, field swag/customer gifting, partnerships, along with both ABM and grassroots campaigns.
• Provide visibility and insight into marketing campaigns and tactics to sales and SDR teams to assist in contextual, timely lead follow-up and sales activation.
• Use data analytics tools (Google Analytics, Domo, etc.) to track KPIs, identify trends, and optimize performance.
• Collaborate with product, product marketing, sales development, sales, and sales engineering teams to create and implement marketing experiments.
• Conduct A/B tests on messaging, landing pages, and marketing automation workflows.
• Support web marketing programs including web chat (qualified) experiences, SEO, and conversion rate optimization tactics.
• Manage budget allocation and report on ROI for marketing initiatives.
• Stay ahead of industry trends, emerging marketing technologies, and best practices.

Job Requirements:

• 1-3 years of experience in a growth marketing, digital marketing, demand generation or business/sales development role.
• Strong analytical mindset with experience using data to drive decision-making.
• Hands-on experience with digital marketing tools (Google Ads, Rollworks, Salesforce, Marketo, Qualified, etc.)
• Exposure to field marketing tactics, including event planning, partnerships, and direct outreach.
• Ability to quickly master new technologies and buying personas and translate that knowledge into compelling campaigns and programs.
• Excellent copywriting and editing skills, including the ability to write for different media and audiences.
• Articulate, polished written, verbal and presentation skills.
• Comfortable in a fast-paced startup environment with a bias for action and iteration.
• Results oriented with a ‘roll up the sleeves’ attitude
• Excellent communication and project management skills with keen attention to detail and the ability to smoothly manage complex concurrent projects.
• Demonstrated ability to work in a diverse, multicultural environment and collaborate with individuals from a variety of backgrounds.
• Ability to travel on occasion within the US and internationally to support events

What you’ll love about Solo.

At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges.

Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education. Solo uses a unique engagement model with our customers that allows us to quickly make them successful, and continue to work closely with them as their production environments grow.

Applicants must be authorized to work in the United States now and in the future as Solo is unable to provide visa sponsorship.

Solo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.