Growth Marketing Manager

Job Description:

Description

WHO WE ARE:

CourseStorm is on a mission to connect as many people as possible to lifelong learning. Our powerful class registration, enrollment management, and marketing software makes it easy for organizations to attract learners, and for learners to discover and deepen their passions. Since 2012, we’ve helped our customers make over 1.5 million connections to education—and we’re not letting up. We’re on a scale-up journey, and we’re looking for people who thrive in this stage, given the autonomy and the opportunity, to do the best work of their career.

WHY WE’RE SEEKING THIS ROLE:

CourseStorm is at an exciting inflection point. Over the past year, Marketing has worked to transition from “Random Acts of Marketing” to intentional, integrated campaigns executed in close collaboration with Sales. We are seeing this approach gain traction but we know a significant opportunity exists to take these efforts to the next level, including:

• Experimenting with campaign channels and tactics
• Accurately measuring campaign effectiveness to inform iteration
• Upleveling our foundational marketing data and nurture systems
• And more!

We’re seeking an experienced, innovative, curious growth marketer to help us generate demand for CourseStorm and accelerate customer acquisition in our next stage of growth. Our target audience is generally fragmented and localized, which means broad nets are inefficient; we’re looking for someone who can get scrappy and creative to refine our nets and tap into more fruitful fishing grounds (including within our existing database).

As a member of the marketing team, your primary responsibilities will be to support our growth flywheel and drive qualified leads, evaluate and optimize existing demand gen channels and tactics, develop and maintain our marketing systems, and provide data and reporting to facilitate informed decision making.

Our ideal candidate is a detail-oriented SaaS marketer with experience across a variety of demand gen disciplines as well as a deep understanding of marketing operations. You’re able to see the big picture and roll up your sleeves to get the job done, and are equally comfortable (and excited!) to uncover high-potential channels, ideate and execute smart experiments, architect nurture systems, and dive into the data to gather insights. We’d love it if you have experience in the nonprofit or education sectors!

YOU’LL LOVE THIS POSITION IF:

• You want to work with smart people, solve hard problems, learn and develop as a marketer, and have outsized impact on company results.
• You enjoy building human-centered campaigns that connect with potential customers on a personal level.
• You prioritize long-term brand reputation and integrity over short-term growth. You’re evidence and data-driven but you also never lose sight of the people on the other end of your marketing activities.
• You want to be a key part of a healthy and steadily growing company focused on an important social impact.
• You’re passionate about lifelong learning and the folks who work everyday to positively impact their communities through continuing education.

YOUR RESPONSIBILITIES:

Support CourseStorm’s developing growth engine: You’ll develop a deep understanding of CourseStorm’s market and ideal customer, helping to design and execute campaigns to get the most out of our primary acquisition channels: events and outbound. You’ll also uncover and test new acquisition channels in order to unlock additional flywheels to support our qualified lead and ARR goals. Lastly, you’ll own evergreen channel management and performance, including paid and organic channels.

Build and maintain a nurture system that surfaces the gold in our database: You’ll use a combination of workflows, smart lists and other triggers to surface high-value leads at the right time from our database of over 20,000 leads. You’ll use logic to create lists and workflows, considering unintended consequences of multiple automations; you’ll work to reduce noise when surfacing leads, focusing on the right automations to identify sales-ready leads.

Facilitate data-informed decision making: You’ll measure, analyze, and report on performance across the funnel. You’ll own our data analytics pipeline from collection through to reporting, setting standards alongside Sales and Customer Success to support effective reporting and feedback loops.

Manage and maintain our marketing tech stack: You’ll own our marketing tech stack and budgets, managing contracts and renewals, proposing tech stack changes when needed, and working to limit tech debt.

Partner with cross-functional teams for full funnel effectiveness: You’ll build strong relationships with Sales and Customer Success, partnering on integrated efforts to drive and accelerate pipeline and establishing informative feedback loops to inform strategies.

Requirements

PLEASE APPLY IF YOU HAVE/ARE:

• A person who exhibits our values of Simplicity, Helpfulness and Growth.
• Prior experience in a growth marketing or related role in a SaaS company, like demand gen, lifecycle, or marketing ops.
• Ability to develop lead lists. You’re comfortable using a variety of tools to source lead lists and enrich those lists with quality data.
• Strong analytical skills. You love diving into the numbers, analyzing campaign performance (accounting for cost/MQL and ROI) and identifying actionable insights to increase new customer acquisition and customer lifetime value.
• Deep HubSpot knowledge & operational skills. You’re able to fully utilize the sales and marketing capabilities in HubSpot to plan campaigns and outreach, track their results, and maintain data hygiene.
• Strong communication skills, both written and verbal. You understand the power of story, you’re comfortable writing copy for an email sequence or a landing page, and you’re able to clearly articulate yourself to teammates and our community.
• You are customer-obsessed and understand that your growth strategy is only as strong as your understanding of our market and our ideal customer. Bonus points for experience in the nonprofit, arts, and/or education sectors.

This is a remote, U.S-based, salaried position with full benefits including, retirement, medical, parental leave, and take-what-you-need PTO. Occasional travel to Maine will be required. We were voted one of the Best Places to Work so you can apply with the confidence that our staff are well supported.

OUR HIRING PHILOSOPHY:

We believe that everyone is needed to build a better world through education and we are actively working to hire a diverse staff. The unique experiences, perspectives, and talents of our team members aren’t accessories—they are instrumental to our success and the impact we make. We welcome anyone with an open mind and an open heart to join us on this journey.

CourseStorm is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, or national origin.

A final note: At CourseStorm, we’re all about personal growth, so even if you feel like you don’t meet all of the requirements for this role, we still encourage you to apply. We know the confidence gap and imposter syndrome can sometimes get in the way of meeting excellent candidates. We don’t want these to get in the way of meeting you.

Benefits

CourseStorm provides a competitive benefits package that includes, but is not limited to, the following:

• A healthy and thriving company culture -- you get to work with an amazing team of people who nurture true work+life fit
• Flexible remote position
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Life Insurance
• Retirement Plan
• Employee Assistance Program
• Paid holidays
• Paid time off -- "Take What You Need", Unlimited Paid Time Off
• Paid professional development
• $1,200 home office budget
• $1k / year personal learning stipend: use it to buy books, classes with a friend, videos, etc -- just learn something new!