Fractional CMO (Home Services/Trades)- Contract

Description

Proven is searching for a dynamic Fractional Chief Marketing Officer (CMO) to lead and optimize our marketing strategies for Home Service clients (plumbers, electricians, HVAC, etc.). As a part-time CMO, you will work closely with businesses to develop and implement effective marketing plans, enhance brand visibility, and drive growth through innovative marketing initiatives. This role is ideal for an experienced marketing professional who is eager to make an impact across multiple organizations.

Key Responsibilities:

• Develop comprehensive marketing strategies tailored to each client’s unique goals and target markets.
• Collaborate with clients to create and manage marketing budgets and allocate resources effectively.
• Supervise the creation of marketing materials and campaigns that drive engagement and conversions.
• Analyze market trends and provide insights that inform marketing direction and brand positioning.
• Guide the marketing team (in-house or external) and ensure alignment with business objectives.
• Utilize data analytics to measure the performance of marketing campaigns and optimize accordingly.
• Assist in building strong brand awareness and loyalty through innovative marketing techniques.
• Manage client relationships and ensure satisfaction with marketing initiatives.
• Stay updated on industry trends, emerging technologies, and competitive landscape.

At Proven, we value creativity, collaboration, and strategic thinking. The Fractional CMO will have the opportunity to work in a flexible environment while impacting various businesses across different industries.

Requirements

• MUST HAVE 5-10 years of experience as a CMO or VP Marketing in Home Services (please don't apply if you do not).
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Strong understanding of digital marketing, social media, SEO, and content marketing.
• Exceptional analytical skills with the ability to derive insights from data.
• Proficiency in marketing automation tools and CRM software.
• Excellent communication and interpersonal skills to effectively work with clients and various stakeholders.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with strong problem-solving abilities.
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Must be based in the US.