Field and Local Marketing Manager

Job Description:

Your Responsibilities

• Develops, executes, and monitors Field Marketing media plans geared to optimizing incremental revenue for segment /participants.

• Builds, manages, grows, optimizes, and monitors Field Marketing programs, including growing both participation and performance.

• Offers a strategic consultative approach for local marketing performance to enhance individual or identified groups of hotels.

• Develop support plans and execute Ramp marketing initiatives for individual or identified groups of hotels across assigned segment.

• Build and establish strong, trusted partnerships with owners’ associations and the broader Franchisee community.

• Manages, maintains, and enhances local marketing tools and resources to align with the segments.

• Develop, present, and launch marketing training to hotels, covering multiple areas of marketing and aligning with all hotel-facing education.

• Listens to and appropriately integrates owners’ associations and franchisee feedback into Field & Local Marketing strategy.

• Responds to individual hotel inquiries pertaining to local marketing, guides local strategy, and educates on how national marketing efforts support our Franchisees.

• Is a brand steward; reinforces the visual identity, tone of voice, and all brand DNA components in all Field and localized marketing activities.

• Works with additional functional teams across Choice, including Finance, Billing, Franchise Performance, Legal, Revenue Management, Owner Portfolio, Brand, Openings, Ramp, all of Marketing, Loyalty & Communications, and more as scope requires.

• Other duties as assigned.

Your Experience, Skills & Competencies

• 5-8 years of marketing experience, preferably in hospitality, a franchised or multi-location organization.

• Prior experience in the hotel industry, specifically on property, is a plus, but not a requirement.

• Experience working with vendor management and marketing agency partners.

• Knowledge of digital and traditional media channels, execution, monitoring & measurement.

• Experience focusing on program(s) growth, monitoring, and measuring performance.

• Compassionate; demonstrates understanding of the franchisee perspective, while reinforcing brand integrity and strength.

• Self-starter with minimal need for day-to-day direction and an internal drive for results attitude.

• Critical thinking and planning; ability to connect the dots holistically, anticipate what’s needed, problem-solve, and work to achieve results.

• Ability to think outside of the box and innovate to achieve goals.

• Creative and business writing abilities, including editing and proofing.

• Public speaking, large and small groups.

• Organized with strong attention to detail.

• Proficiency in Microsoft Office Suite products to create professional documents, analyze data, and generate presentational reports.

• Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.