Ecommerce Marketing Manager - Holland, MI (remote)

Job Description:

We are currently looking for a Ecommerce Marketing Manager to join our Direct to Consumer team at Haworth!

As a Ecommerce Marketing Manager, you will:

Define strategy to deliver exceptional Direct to Consumer (DTC) online shopping experience for Haworth's customers. Recommend best-in-class go to market strategy within DTC online sales channel for existing and new products for product configuration, placement, and promotions; as well as strategy recommendations for content, search optimization, ratings, and reviews. Work across business, marketing, and technical teams to deliver ever-improving DTC customer experience through agile and data-driven product management process. Use innovative approach to increase DTC customer traffic with an eye for what will appeal to customers.

Essential Functions

• DTC ecommerce Growth: Achieves growth targets by aligning with senior leadership and overall business strategy.
• Customer Experience: Drives team actions to deliver best-in-class customer experience, attracting new and retaining repeat customers.
• Sales and Marketing Strategy: Oversees product sales, develops marketing strategies to drive traffic and improve conversion rates, and manages paid media.
• Ecommerce Site Enhancements: Leads ongoing improvements to the ecommerce site in collaboration with senior leadership.
• Analytics and Reporting: Establishes DTC analytics, supports monthly dashboard reporting, and analyzes website traffic to recommend improvements.
• Team Management and Collaboration: Manages and mentors team members, collaborates with internal and external partners, and engages with the social media team.
• Operational Responsibilities: Manages day-to-day eCommerce tasks, executes email and SMS strategies, and supports digital marketing campaigns and content calendar.
• Must be able to perform all essential job functions with/without accommodation.
• Uses office automation, communication, software, and tools used in Haworth office environment.
• Performs other duties within scope as assigned.

Required Qualifications

• Bachelor’s degree or equivalent.
• 5+ years experience successfully launching concepts and products to digital audience, including experience utilizing Google Analytics or other web analytics tools.
• 2+ years experience in supervising others.
• Applicants must possess an unrestricted right to work in the US to be eligible for this position.

Preferred Qualifications

• 5+ years experience working in Ecommerce and Direct to Consumer.
• Proven track record of achieving business goals with "Brick and Click" websites, eRetailers, and marketplaces.
• Strong understanding of Search Engine Optimization (SEO) and keyword research, content marketing, and knowing what content is most effective on websites.
• Experience with Shopify.

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