Director, Retention and CRM

Job Description:

What You'll Do:

• Develop and refine a CRM-driven customer acquisition strategy that educates and converts prospective customers.
• Design and optimize Ritual’s cross-channel customer lifecycle strategy, focusing on key metrics like retention, lifetime value, repeat purchase rate, and satisfaction.
• Own the repeat and recurring revenue P&L, working closely with FP&A, Demand Planning, and Product Marketing to ensure accurate forecasting.
• Foster a data-driven culture, partnering with Digital Product, Engineering, and Data teams to test, optimize, and share best practices.
• Leverage data and automation to enhance CRM efficiency and customer engagement.
• Act as a strategic leader for cross-functional customer initiatives, including product launches, subscriber experience improvements, and the launch of a loyalty program.
• Lead and mentor a diverse team of CRM and lifecycle marketers, balancing hands-on execution with thoughtful team growth.
• Champion internal processes, collaborating with Program Management to streamline execution, improve efficiency, and enhance cross-functional collaboration using tools like Asana, Figma, and Notion.

Who You Are:

• 7+ years of experience in CRM, customer marketing, and lifecycle optimization, ideally in businesses at $100M+ scale.
• Data-driven and analytical, with a strong ability to translate insights into action (experience with BI tools like Looker or Omni is a plus).
• Expertise in lifecycle analytics and reporting, particularly in a subscription-based or recurring revenue business model.
• Experience working cross-functionally with Digital Product and Engineering teams to enhance the customer journey.
• Results-oriented, with the ability to shift between high-level strategy and hands-on execution.
• A supportive leader and mentor, committed to fostering an inclusive and high-performing team.

What You Need:

• Experience in e-commerce/DTC brands
• Background in high-growth, fast-paced startup environments.
• Subscriptions experience strongly preferred.
• Familiarity with our tech stack (Iterable, SendGrid) is a plus.

Compensation and Benefits:

• Pay Range:  $130,000 - $193,000
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

Additional Compensation, Benefits and Perks:

• 401k Match - Up to 4%
• Medical/Dental/Vision/Life Insurance
• Healthcare & Dependent Care FSA
• Equity participation in the form of stock options
• 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
• Talkspace access for mental health support 
• Pet Insurance discount
• Non-accrual and flexible PTO (10 days minimum)
• 18 paid company holidays + additional days for extended weekends. 
• 10 Wellness Days (Final Friday of each month)
• 2 Days to volunteer (Days of Action)
• Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
• Free Ritual subscription during your time with us
• Maven Clinic Family Planning platform
• Annual Wellness stipend
• Monthly Childcare Allowance
• Technology Allowance
• New hire Work from Home stipend
• Bi-Annual Performance Reviews
• Bi-Annual in-person company events
• Monthly wellness activities