Director of Product Marketing

Job Description:

The future of AI — whether in training or evaluation, classical ML or agentic workflows — starts with high-quality data.

At HumanSignal, we’re building the platform that powers the creation, curation, and evaluation of that data. From fine-tuning foundation models to validating agent behaviors in production, our tools are used by leading AI teams to ensure models are grounded in real-world signal, not noise.

Our open-source product, Label Studio, has become the de facto standard for labeling and evaluating data across modalities — from text and images to time series and agents-in-environments. With over 250,000 users and hundreds of millions of labeled samples, it’s the most widely adopted OSS solution for teams working on building AI systems. 

Label Studio Enterprise builds on that traction with the security, collaboration, and scalability features needed to support mission-critical AI pipelines — powering everything from model training datasets to eval test sets to continuous feedback loops.We started before foundation models were mainstream, and we’re doubling down now that AI is eating the world. If you're excited to help leading AI teams build smarter, more accurate systems — we’d love to talk.

About the Opportunity

We’re looking for a strategic, technically fluent Director of Product Marketing to lead the positioning of our Enterprise platform. Your mission will be to enable our GTM teams to land new logos and grow existing accounts by creating messaging and collateral that speaks to both the technical value and the business impact of our platform.

You'll work across Product, Sales, Marketing, and Customer Success to:

• Strengthen our ideal customer profile (ICP) and segment messaging by persona and use case
• Build and iterate on executive-level collateral that supports outbound, warm-bound, and expansion efforts
• Lead early positioning and messaging for new Enterprise product launches, including testing and refining based on real market feedback
• Collaborate closely with field teams to prioritize, test, and refine messaging and assets based on real deals and feedback—not just build content in a silo

Your work will ensure that every GTM touchpoint—from outreach emails to late-stage pitch decks—reinforces a compelling, consistent story about how HumanSignal helps AI teams build smarter, more accurate systems with better data.

What You’ll Do

• Own positioning and messaging for Label Studio Enterprise across key personas, use cases, and verticals—elevating our platform narrative beyond “data labeling” to data-centric AI infrastructure.
• Partner with the Product team to position and launch new Tier 1 Enterprise features and services, ensuring messaging clarity and GTM readiness.
• Develop competitive positioning and internal training to help Sales differentiate in the market.
• Translate customer pain points and success stories into marketing assets that drive pipeline and accelerate deal cycles.
• Collaborate with Demand Gen and Content teams to support campaigns, product launches, events, and web strategy with compelling narratives.
• Contribute to thought leadership and content development, analyst briefings, and case studies.
• Evolve our core messaging framework and work with field teams to ensure consistent delivery across touchpoints.

What You’ll Bring

• 8+ years of experience in B2B product marketing with the ability to translate complex technical concepts to executive-level business impact.
• Experience marketing to data science, AI/ML product leaders and engineers, or MLops personas is a strong plus.
• Excellent verbal and written communication skills. Track record of building high-quality, enterprise-focused sales enablement content.
• Deep understanding of product positioning, competitive strategy, and product launch frameworks.
• Ability to thrive in a lean startup environment, with a strong bias for ownership and action.
• Bonus: familiarity with product-led growth (PLG) or open source GTM motions.

What Success Looks Like

Within 1 month, you'll:

• Ramp on our platform, positioning, and personas.
• Audit and assess existing product marketing content and messaging.
• Collaborate with Sales and Product to identify and begin executing on high priority enablement gaps.

Within 3 months, you'll:

• Deliver refreshed positioning and messaging for core enterprise use cases.
• Launch a new suite of sales enablement materials tied to key workflows and industries.
• Lead product marketing for an upcoming feature or release, from planning to execution.

Within 6 months, you'll:

• Be the go-to resource for enterprise GTM strategy and positioning.
• Drive consistency in messaging across sales, marketing, and product.
• Contribute to win/loss analysis, sales training, and pipeline acceleration efforts.

Within 1 year, you'll:

• Have helped define our category and product narrative in the AI market.
• Lead major product launches, integrated campaigns, and competitive strategy.
• Play a pivotal role in enabling scale across our GTM teams.

At HumanSignal

While our community and customers enjoy our products, we understand it is our team who make that possible. That is why we want to support you in doing your best work. To explore more about our team please visit the about our team page. 

We hope you are interested in our opportunities and encourage you to apply even if you are not sure you fit all of the requirements. When applying please include: A short document covering of your experience & skills, such as a resume or linkedin profile. If you have a cover letter expanding on your background and why HumanSignal is of interest to you, even better, though a cover letter is not required & will not impact your application status. When we receive your application, we’ll get back to you about the next steps.

HumanSignal is an Equal Opportunity Employer. We are committed to building an organization that welcomes diverse backgrounds and lifestyles. Our goal is to create an inclusive work environment that is equitable and where everyone feels they belong. We foster open and transparent communication and a workplace where discrimination and harassment are not tolerated. If you need any accommodations or assistance to make your interviews more accessible please do not hesitate to reach out to us.

We do not discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences.

We are hiring for this role across North America. Base Salary is target for $195,000 – $205,000 USD (based on experience and skills). Final offer details are determined by several factors including candidate experience, expertise as well as applicable industry knowledge, and may vary from the pay ranges listed above. We also offer stock options, comprehensive health benefits, and a strong team culture rooted in transparency and collaboration. Join us!