Director of Demand Generation
Apply NowLocation:
US
Company:
CoderPad provides an online platform for technical interviews and coding assessments, helping companies streamline their hiring processes.
Summary:
The Director of Demand Generation will oversee strategy and execution for demand generation campaigns and manage a small team. Candidates should have significant B2B SaaS experience, strong analytical skills, and effective copywriting abilities.
Requirements:
Hard Skills: campaign-building, copywriting, analytical skills, pipeline generation best practices
Experience: 6+ years of experience in B2B SaaS demand generation with a mix of strategic and hands-on execution
Job Description:
The Opportunity
As our Director of Demand Generation, you’ll be the driving force behind pipeline creation. You’ll lead strategy and execution across digital, outbound, and field — and directly manage an Outbound Growth Analyst and an Events Manager. You’ll work closely with Sales, RevOps, and agency partners to build and optimize high-impact campaigns that convert.
This is a player-coach role — ideal for someone who can think strategically but also jump in to write email copy, QA a LinkedIn ad, or build a report in Salesforce. You’ll help us grow pipeline with precision — not noise — and ensure we’re engaging the right buyers with the right message at the right time.
What You’ll Do
Pipeline & Campaign OwnershipDevelop, execute, iterate and own persona-driven demand generation programs across digital, outbound, and field.Partner with Product Marketing to align messaging and content strategy.Launch and optimize campaigns focused on generating and accelerating pipeline — not just leads.
Measurement & OptimizationPartner with Marketing Ops to track campaign performance, funnel conversion, and ROI.Build dashboards and provide regular reporting to company key stakeholders.Identify opportunities to improve efficiency and reduce CAC.
Digital MarketingOwn strategy and execution of paid digital programs across LinkedIn, Google, and other platforms (with agency support).Build and optimize nurture flows, retargeting programs, and ABM campaigns with marketing operations.Analyze performance and continuously test creative, audiences, and channels.
Outbound Enablement & ABMPartner with Sales and Marketing Ops to align outbound strategy, targets, and messaging.Write outbound email sequences, social copy, and call scripts.Use tools to drive account-focused outreach.
Field & Event MarketingCollaborate with the Events Manager to run a scalable, high-ROI event program — including executive dinners, virtual roundtables, conferences, etc.Align event strategy with campaign goals, campaign messages and outbound plays.
Team ManagementDirectly manage and coach:A Strategic SDR, responsible for outbound prospecting and pipeline generation using AI and tooling to drive scalability and effectivenessAn Events Manager, responsible for field events, and trade showsSet clear goals and KPIs, provide feedback and support professional growth.
What You Bring6+ years of experience in B2B SaaS demand generation, with a mix of strategic and hands-on execution.Strong grasp of marketing funnel dynamics and pipeline generation best practices.Excellent campaign-building and copywriting skills.Data-driven with strong analytical chops and comfort in performance reporting.Highly collaborative, organized, and excited to build in a fast-moving but stable environment.Bonus if you’ve marketed to Talent Acquisition, HR, or Engineering audiences.
