Director of Brand

Job Description:

Job Summary We’re seeking a strategic and visionary Director of Brand to lead our brand strategy and oversee the creative, content, and communications functions. This role is responsible for ensuring a consistent, compelling brand identity and voice across all touchpoints. You’ll guide integrated storytelling, design, and messaging to shape a brand experience that sets us apart in the market. The ideal candidate is a collaborative leader with a strong grasp of branding, marketing, and consumer behavior. You’ll align cross-functional teams around a unified brand narrative, drive brand growth, enhance brand equity, and deliver on our brand promise.

Key Responsibilities

• Monitor and manage brand equity, tracking brand health metrics and implementing strategies to enhance brand perception and loyalty.
• Oversee the development and maintenance of the brand's visual and verbal identity, including logos, color schemes, messaging, and tone of voice.
• Build and lead a multidisciplinary team across creative, content, and communications, providing guidance, mentorship, and clear direction to achieve brand objectives.
• Collaborate with product marketing, demand generation, and customer success to unify messaging and amplify our story across touchpoints.
• Establish clear KPIs for brand health, creative performance, and content impact; continuously optimize based on insights.
• Champion the brand internally, ensuring every team understands and applies brand principles in their work.

Creative Direction

• Oversee the evolution and execution of our visual identity across channels, ensuring creative output is compelling, consistent, and aligned with brand strategy.
• Provide direction to in-house creative team and external agency partners to represent the brand aesthetic consistently.

Content Strategy

• Own the company’s content vision and strategy, including downloadable content assets, lead magnets, research reports, blog, video, and social media.
• Ensure content reinforces brand positioning, engages key audiences, and supports the full buyer journey.
• Develop scalable process for distributing and syndicating content assets for maximum impact.
• Maintain and elevate Payscale’s history of data-driven storytelling and providing strategic market insights and trends.

Corporate Communications

• Direct brand-level communications, partnering closely with executive leadership to ensure consistent messaging.
• Help shape corporate narratives, product announcements, and thought leadership.
• Develop timely and strategic storytelling themes and identify opportunities for Payscale to lead the conversation around these core topics.
• Define and maintain our core messaging framework in partnership with product marketing.
• Ensure a consistent voice and writing style across campaigns, channels, and teams.
• Strengthen Payscale’s overall position in the market and build relationships with relevant analysts and media.
• Oversee the messaging and storytelling elements of the corporate website.

Qualifications

• 8+ years of experience in brand, creative, content, or communications leadership roles—ideally in B2B SaaS or high-growth tech.
• Experience utilizing various platforms such as design tools (Canva, InDesign, Illustrator, etc), project management tools (Asana or Monday), and MuckRack. A plus if you have used Marketo or Salesforce.
• Demonstrated ability to lead multidisciplinary teams that includes design, communications, and content professionals.
• Demonstrated experience developing brand systems from the ground up.
• Ability to manage multiple projects simultaneously and ensure timely delivery.
• Strong portfolio showcasing creative leadership and impactful brand storytelling.
• Excellent communication skills and experience influencing stakeholders across levels.
• Deep understanding of how to scale brand identity across global, digital-first environments.

Compensation

In the spirit of pay transparency, we are excited to share the base salary range for this position is $175,000 - $262,600, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 20%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).

About Payscale

Payscale stands at the forefront of compensation data technology, pioneering an innovative approach that harnesses advanced AI and up-to-date and reliable market data to align employee and employer expectations. With its suite of solutions—Payfactors, Marketpay, and Paycycle—Payscale empowers 65% of Fortune 500 companies to make strategic compensation decisions. Organizations like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and Rite Aid rely on its unique combination of actionable data and insights, experienced compensation services, and scalable software to drive business success. By partnering with Payscale, businesses can make confident compensation decisions that fuel growth for both their organization and their people.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com.

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.
In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

· High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.

· Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits and Perks

All around awesome culture where together we strive to live our 5 values:

· Data informed decision making.

· Customer first. Always.

· Succeed together.

· Relentless about results. Obsessed with excellence.

· Lead the change. Shape the standard.

An open and inclusive environment where you’ll learn and grow through programs and resources like:

· Monthly company All Hands meetings

· Regular opportunities for executive leadership exposure through things like AMAs

· Access to continued learning & development opportunities

· Our commitment to a continuous feedback culture which allows us to drive performance and career growth

· A growing network of Employee Resource Groups

· Company sponsored volunteer hours

· And more!

Our more standard benefits

· Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work

· 14 Paid Company Holidays, includes 2 floating holidays (you choose!)

· A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale

· Unlimited infertility coverage benefits through our medical plans

· Additional supplemental health benefits offered to you and your family

· 401(k) retirement program with a fully vested immediate company match

· 16 weeks of paid parental leave for birthing and non-birthing parents

· Health Savings Account (HSA) options and company contributions each pay period

· Flexible Spending Account (FSA) options for pre-tax employee allocations

· Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support.

Fraud Alert:

Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email recruiting@payscale.com