Director, Marketing Technology

Job Description:

Director, Marketing Technology

Burlington, MA / Minneapolis, MN / Remote, USAUncategorized /Full-Time /Remote
Position Summary:
The Director of Web & Growth Technology is a pivotal leadership role within the Systems Operations team at Perforce, responsible for driving the innovation, evolution, and optimization of our digital and demand technology practices to accelerate business growth. This individual will work closely with cross-functional teams, ensuring seamless execution and continuous improvement of the digital and growth technology operations that underpin key business strategies. In a fast-paced environment, you will lead the development and execution of scalable processes to enhance efficiency and foster innovation across the web and growth technology stack.
As the Director, Web & Demand Technology, you will be at the forefront of shaping and executing Perforce's digital strategy, ensuring that technology and growth initiatives align with the company's goals and lead to measurable business success.

Responsibilities:

• Lead and manage the digital and growth technology teams, overseeing web technologies, web development & operations, SEO/SEM best practices, reporting, and go-to-market tools (including marketing automation platforms, ABM platforms, social listening tools, chat solutions, etc.).
• Collaborate with operations and business leaders to develop and execute strategies and roadmaps that align with organizational goals, selecting optimal technology platforms and vendors.
• Provide strategic leadership and guidance on website architecture, staying at the forefront of industry trends, best practices, and reporting standards to ensure maximum performance.
• Drive strategy and planning efforts for evaluating and optimizing the digital and growth technology stack during company acquisitions, ensuring seamless integration and alignment with existing systems and processes.
• Manage the budget for the Web & Growth Technology department, identifying opportunities for cost-saving and efficiency improvements.
• Oversee database segmentation and analytics, ensuring that marketing efforts are data-driven, highly targeted, and impactful.
• Lead opportunity lifecycle management, driving continuous analysis and optimization across all stages to increase conversions and maximize outcomes.
• Enforce process quality control by auditing growth tools and systems, setting and maintaining high standards for performance, security, and consistency.
• Analyze marketing and sales data to derive actionable insights, providing recommendations for optimization across go-to-market strategies, campaigns, and initiatives.

Requirements:

• Bachelor's degree in Marketing, IT, Data Science, or a related field.
• 5-7+ years of experience in digital and growth technologies, with a proven track record of leading teams in these functional areas.
• Expertise in Marketo, ABM technologies, data enrichment strategies, and Salesforce required
• Highly organized with the ability to manage multiple projects simultaneously while meeting deadlines.
• Strong analytical and data-driven mindset, with experience in reporting and data analysis.
• Proficiency in Microsoft Excel or SQL.
• In-depth knowledge and hands-on experience with web platforms and technologies (e.g., Drupal, WordPress, PHP, HTML, XML, CSS, JavaScript).
• Technically adept with excellent communication skills and a passion for improving processes.
• Strong project management experience, with a focus on driving results and aligning teams around common goals.