Director, Marketing & Communications

Job Description:

The Director of Marketing will lead the development and execution of strategic marketing initiatives to drive brand awareness, customer engagement, and business growth. This role requires a dynamic leader with deep experience in B2B life sciences marketing, market analysis, digital strategy, and content marketing within the CDMO space. The ideal candidate will collaborate cross-functionally with sales & business development, commercial strategy, commercial excellence, and technical teams to position KBI as a premier partner in drug development and manufacturing.

Responsibilities:

Marketing Strategy & Execution

• Develop and implement a comprehensive marketing strategy that aligns with business objectives and growth targets (e.g., FIH, CLD, AFS, Late Phase).

• Lead brand positioning and messaging to differentiate KBI in the competitive CDMO landscape.

• Oversee the execution of multi-channel marketing campaigns, including digital marketing, events, content marketing, and advertising.

• Design and implement a strategic marketing plan to grow business via Strategic Alliance relationships and offerings.

• Manage marketing budgets and optimize spending for maximum ROI.

• Ensure planning, strategy and execution of key campaigns at global conferences and events.

Demand Generation & Lead Nurturing

• Drive lead generation programs to support the sales pipeline and increase customer engagement.

• Design and implement marketing automation and CRM strategies to track and nurture leads effectively.

• Develop targeted campaigns for key industry verticals and customer segments.

Content & Thought Leadership

• Oversee the creation of high-quality content (white papers, case studies, blogs, webinars) that highlights the company’s expertise and capabilities.

• Collaborate with subject matter experts to develop scientific and technical marketing materials.

• Position company executives as thought leaders through speaking engagements, media outreach, and industry events.

Event & Trade Show Management

• Plan and execute industry trade shows, conferences, and networking events to maximize brand exposure.

• Develop booth designs, promotional materials, and engagement strategies for events.

• Track event ROI and continuously optimize future participation.

Requirements: 

• Bachelor’s or Master’s degree in Marketing, Business, Life Sciences, or related field.

• 10+ years of marketing experience, preferably in a CDMO, CRO, biotech, or pharmaceutical environment.

• Proven success in B2B marketing, demand generation, and digital marketing strategies.

• Strong understanding of the pharmaceutical development and manufacturing landscape.

• Experience managing marketing automation tools (HubSpot, Highspot, etc.) and CRM platforms (Salesforce, etc.).

• Exceptional communication, project management, and leadership skills.

• Ability to translate complex scientific concepts into compelling marketing messages.

• Willingness to travel for industry events and or client meetings (up to 20-30%).