Director, Digital and Content Marketing

Job Description:

Arkestro’s Predictive Procurement accelerates enterprise spend transformation, using AI and game theory to unlock trapped savings and reduce risk, enabling teams to influence significantly more spend. By combining AI with deep Negotiation Science, Supplier Science, and Process Science procurement teams can improve win-rates while strengthening supply chain agility.

As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of ambiguity and who have a selfless dedication to do whatever it takes to make Arkestro and our customers successful. We believe in egoless execution and we are looking for people who will work together to solve hard problems. If you're excited to help shape our future, contribute to our company culture, and help to drive our business forward there is a tremendous opportunity for you here at Arkestro! See Arkestro in action at arkestro.com.

About this Role

Our Director, Digital & Content Marketing is a core member of our Marketing team.  We are looking for someone who will develop and implement digital marketing strategies and lead the charge in developing high-impact content that resonates with our customers and prospects.  

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
• Create and oversee content marketing plans, including content creation, optimization and distribution
• Conduct market research to identify target audiences and content opportunities (using key providers such as Gartner, Hackett, etc.)
• Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
• Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
• Manage social media presence and engagement
• Create engaging content across different mediums (e.g., blog posts, social media updates, videos)
• Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
• Develop and implement email marketing strategies (HubSpot)
• Track, analyze and report on the performance of digital marketing campaigns and identify areas for improvement 
• Manage a team of digital marketing consultants to execute and deliver against our business priorities
• Collaborate with cross-functional teams to establish content request workflows (e.g., sales, product, product marketing) to ensure enablement and success
• Work closely with analysts and thought leaders on interviews, reports, and eBooks to integrate expert insights into high-quality content
• Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
• Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Qualifications

• 5+ years experience working in content or social media marketing or a related role for a SaaS company (ideally focused on procurement, sourcing, or supply chain solutions)
• Experience working cross-functionally with teams to deliver critical customer insights and enablement material for multiple teams
• Proven track record of delivering projects on time for executive-level teams
• Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
• Experience with copy editing, writing for B2B/ SaaS, Sprout, WordPress, LinkedIn ads, GoogleAds, SEM Rush (or similar tool), and Hubspot or similar CRM
• Familiarity with digital marketing tools, platforms, and technologies. 
• Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.

Pay Range

$125,000 - $150,000 USD

Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:

• Competitive salary and startup equity
• Medical insurance covered up to 100%
• Dental and Vision Insurance
• 401K matching
• Unlimited PTO
• We are highly supportive of flexible work hours
• We are a remote-first team, but we like to get together for team building, design sprints, and customer visits
• A one time allowance of $1,500 for home office supplies
• Annual budget of $1,000 for learning and professional development
• Diverse, inclusive, highly collaborative, and vibrant culture

Arkestro is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Disclaimer
Please note this job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands. Arkestro reserves the right to change duties, responsibilities and activities at any time with or without notice.