Director, Brand Operations (Leave Coverage)

Job Description:

About The Company

goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise.  Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You are a strategic thinker with a passion for optimizing operations, team collaboration, and scaling brand impact. With a proven ability to streamline workflows, manage complex projects, and lead cross-functional teams, you thrive in fast-paced environments where collaboration and results are key. You have a keen eye for detail, a knack for solving problems, and a deep understanding of how to align brand strategy with operational excellence. Analytical, adaptable, and driven, you ensure every initiative is executed seamlessly and delivers measurable impact that is brand-elevating.

About The Role

The Director of Brand Operations will lead the operational functions of our creative and brand marketing initiatives. This role fosters cross-functional collaboration across departments, optimizes processes, and drives the successful execution of brand initiatives and projects that enhance brand impact and performance across all business touchpoints. Working closely with marketing, creative, merchandising, strategic partnerships, retail and leadership teams, the Director of Brand Operations delivers impactful marketing plans that drive immediate results and support long-term brand growth. This role will manage a high-performing creative team and encompasses brand initiatives, retail marketing, experiential activations, brand collaborations, and creative project management. This is a temporary role, expected from July 1 – October 31, 2025.

• Lead the planning and execution of brand marketing campaigns that align to goop business objectives and brand identity, building alignment across cross-functional teams to ensure we effectively communicate the goop brand, products and experience to consumers across channels.
• Collaborate with creative and marketing teams to uphold brand consistency and deliver high-quality creative that brings marketing strategies to life in a cohesive and elevated way across all channels.
• Lead the development and go-to-market strategy for brand-elevating collaborations that create buzz, elevate brand positioning, and drive true revenue growth.
• In partnership with VP of Marketing, own the launch calendar and seasonal campaign planning to ensure cross-functional alignment and that the calendar supports broader business strategies, revenue goals, and creates consumer and market relevance.
• Define, monitor, and analyze key performance metrics related to marketing campaigns, product launches, and content strategy, providing insights and recommendations to continuously improve brand marketing efforts.
• Develop and implement operational strategies to streamline workflows, optimize resources, and drive efficiency within the creative and brand marketing team.

Qualifications & Experience

• Proven leadership skills and the ability to lead cross-functional teams and manage multiple stakeholders, fostering collaboration and accountability.
• Expertise in brand strategy, marketing processes, and operational execution, with a strong track record of delivering impactful initiatives.
• Creative and analytical mindset with experience tracking performance, optimizing workflows and implementing process improvements.
• Exceptional communication and interpersonal skills, with an ability to communicate clearly and effectively across all levels of the organization from creative teams to executive leadership.
• Advanced project management skills and the ability to manage complex projects, budgets and timelines.

FAQ 

• Compensation: $60-70/hour. This is a temporary position, expected from July 1 – October 31, 2025. Please note that this range represents the low and high end of the anticipated base rate range for the Los Angeles, CA-based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state, and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in the office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates.