Digital Sales & Growth Marketing Specialist
Apply NowLocation:
US
Company:
ReSource Pro is a strategic operations partner for insurance organizations, focused on productivity and profitability.
Summary:
This role involves driving growth through data-driven marketing strategies, focusing on identifying high-potential prospects. Candidates require B2B experience in sales, marketing, or business development, with some insurance industry knowledge preferred.
Requirements:
Technology: Salesforce, ZoomInfo, Zapier
Hard Skills: B2B sales, Marketing strategy, Lead targeting, Data analysis
Experience: 3-5 yrs B2B experience within sales, marketing, or business development required., 1-2 insurance industry experience preferred.
Job Description:
Are you a Digital Sales & Growth Marketing pro?
ReSource Pro is looking for a Digital & Sales Growth Marketing Specialist, who can harness intent data, campaign insights, and event engagement to identify prime prospects and supercharge our outbound sales efforts.Your role…
The Digital Sales & Growth Marketing Specialist will drive ReSource Pro's growth by applying data-driven strategies to identify and prioritize high-potential prospects. This role leverages digital intent signals, campaign engagement, and event data to fuel outbound prospecting and collaborates with SDR teams for timely, targeted outreach.All remote positions are based in the United States,
and candidates must reside within the U.S. to be eligible for consideration. In this role you will…
- Effectively review and interpret engagement metrics to understand buyer behavior and readiness.
- Maintain and review evolving targeting criteria based on sales and marketing feedback.
- Collaborate with marketing and vertical SDRs to align outreach timing and messaging.
- Review prospect list for accuracy and alignment with target verticals and buyer personas.
- Disqualify and qualify leads – really know what the inbound leads needs are, how to funnel correctly, including to the Sales Executive; determine the area of needs – where the leads will qualify
- Leverage tools like Salesforce, Qualified, ZoomInfo, and Zapier to operationalize insights
- Identify and propose improvements in the use of sales/marketing tech stack
- Collaborate with Carrier, MGA/Wholesale, and Retail SDR teams to share data-driven insights
- Actively participate in all ReSource Pro’s sales, product and services training and development programs and fully engages any other department-level training programs
- Contribute to a team effort by working collaboratively within Business Development as well as other departments including Marketing.
What you need to be successful…
- 3-5 yrs B2B experience within sales, marketing, or business development required.
- 1-2 insurance industry experience preferred.
- Proven track record of exceeding lead targets
- Familiarity with CRM and GTM technology, data, and marketing tools preferred (e.g., Salesforce, Marketo, Zoominfo, Excel, Linkedin Navigator etc)
Your Compensation…
Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $39,338 - $66,393. The salary range may vary based on the specific geographic location in which the candidate resides.
