Digital Marketing Specialist – SEO & Paid Media

Job Description:

Overview

D’Addario & Company is the world’s largest manufacturer and distributor of musical instrument accessories, trusted by musicians globally. As a U.S.-based manufacturing company, we take pride in our commitment to cutting-edge automation, sustainable practices, and giving back through the D’Addario Foundation—providing music education access to under-served communities. Most importantly, we pride ourselves on our diverse team of individuals where our success is built on a culture of curiosity, passion, candor, family, and responsibility.

We are currently seeking a data-driven Digital Marketing Specialist with strong SEO and Paid Media experience to join our global marketing team. This role will support both organic search and paid media initiatives, with a focus on e-commerce strategy and performance marketing. If you have a passion for digital marketing, a strategic mind, and a love for music, this could be the perfect role for you

Here at D’Addario, not only do we offer a competitive compensation package, but the opportunity to build a career with an icon in the music industry. We are eager to connect with individuals with all types of diverse backgrounds, thinking and perspectives. If you are interested, please apply, and tell us how you would add value to our team.

Just a few of the benefits and perks of working at D’Addario:
• Health, vision, and dental insurance
• Assisted Reproduction/Fertility benefits
• 401k retirement plan with a very generous employer contribution
• Paid Time Off (PTO)
• Flexible sick day policy
• 12 Paid Holidays
• Life and AD&D Insurance
• Enhanced Short-term disability insurance
• Employee Assistance Program (EAP)
• Tuition Reimbursement
• Discounts on D’Addario products and merchandise
• Company jam nights, holiday parties and special events
• An awesome team of colleagues who are passionate about what they do!!!

Responsibilities

• Assist with SEO strategy and execution across a large-scale e-commerce site
• Conduct comprehensive SEO audits and implement strategic optimizations to improve organic visibility and traffic
• Assist with the curation of backlinks for the D2C website
• Optimize on-site search experiences
• Support global paid media campaigns, including Meta Ads, Google Ads (Search, Display, Performance Max, Video, and Demand Gen), Microsoft Bing Ads, and TikTok Ads
• Assist in managing and optimizing Google Merchant Center
• Assist with optimizing videos and growing viewership across YouTube channels
• Leverage tools like Google Analytics, Google Search Console, Ahrefs (or similar), and Power BI to identify opportunities and measure impact
• Contribute to both conversion-focused and awareness-driven marketing strategies
• Collaborate with content, creative, and product teams to ensure SEO and paid media best practices are integrated across all initiatives
• Stay current on the latest SEO, paid media, and AI trends and algorithm changes
• Provide actionable reporting and insights to stakeholders
• Time is expected to be divided between Paid Media (60%) and SEO (40%) initiatives

Qualifications

• 3+ years of hands-on SEO experience, preferably in large-scale e-commerce environments
• Proven track record of improving SEO performance through technical, content, and off-page optimizations
• 1+ years of experience running and optimizing paid media campaigns across Meta and Google Ads platforms
• Strong understanding of Google Analytics, Google Search Console, and SEO tools like Ahrefs (or similar)
• Highly analytical with the ability to turn data into actionable marketing insights
• Strong ability to ideate ad copy variations across paid media platforms

• Strong attention to detail

The base salary range for this role would be commensurate with experience: $65,000-$75,000 per year

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