Digital Marketing Specialist Associate

Job Description:

Digital Marketing Specialist Associate

Location:

Work from home (Pennsylvania)

Shift:

Days (United States of America)

Scheduled Weekly Hours:

40

Worker Type:

Regular

Exemption Status:

Yes

Job Summary:

Proven, experienced digital marketer supporting the team with execution of digital communications across external channels. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.

Job Duties:

• elop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
• Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
• Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
• Partner with system data analysts to create accurate marketing personas for targeted campaigns Builds or contributes to web analytics reports and actionable optimization recommendations.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Position Details:

Education:

High School Diploma or Equivalent (GED)- (Required)

Experience:

Minimum of 4 years-Relevant experience* (Required)

Certification(s) and License(s):

Skills:

Critical Thinking, Organizing, Working Independently