Digital Marketing Specialist
Apply NowLocation:
US
Company:
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO.
Summary:
The Digital Marketing Specialist will manage the execution of paid digital marketing campaigns and ensure alignment with strategic objectives. Applicants should have 2-5 years of digital marketing experience and familiarity with tools like Google Ads and LinkedIn for campaign management.
Requirements:
Hard Skills: Paid search (PPC, SEM), Paid social media campaigns, Campaign management, Budget management, Data analysis
Experience: 2-5 years' of hands on experience as a digital marketing professional, running enterprise-level paid media campaigns.
Job Description:
The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels.. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns.
They will:
- Support a team of digital marketing managers to provide digital media campaign strategy and executional, optimization, and performance details to support the organizations business unit structure.
- Liaise directly with our our ad agency to complete paid campaign marketing tasks, including creative and tracking trafficking, budget management, bid optimization, ad copy updates, and keyword management for a group of product campaigns.
- Work with digital marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans.
- Collaborate with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations.
- Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns
- Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).
2-5 years' of hands on experience as a digital marketing professional, running enterprise-level paid media campaigns.