Demand Generation Specialist

Job Description:

Demand Generation Specialist

SMG is looking for a bold, creative, and data-driven Demand Generation Specialist to help fuel our growth engine. In this role, you’ll support and execute integrated marketing campaigns across multiple channels to drive brand awareness, engage key target audiences, and deliver high-quality leads to our sales team. You’ll play a vital role in expanding SMG’s brand footprint in core industry verticals, amplifying our position as a leader in experience management.

Why work at SMG?
SMG is a leading experience management (XM) provider, serving restaurants, retailers, and other multi-location consumer businesses by changing how brands act on customer + employee insights. With a rich 30-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. And with our 2024 acquisition of Bulbshare, we also help the world’s leading organizations grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide, enabling clients to collaborate with consumers quickly and effectively for insights, ideation, and advocacy.
We offer our talent -

• Work hard, have fun environment - We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge.
• Values driven culture where we connect, collaborate & co-create.
• Remote first company (fully remote)
• Unlimited PTO
• Tech provided

Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.
What we need in this role:

• Plan, execute, and optimize multi-channel demand generation campaigns to drive pipeline and revenue growth
• Research and evaluate conferences and events, building a comprehensive calendar to ensure SMG has a meaningful presence at high-impact industry events
• Support the creation and promotion of webinars, newsletters, and other campaign content
• Assist in the development and execution of creative assets including email templates, videos, social media graphics, and landing pages
• Leverage AI tools to enhance campaign performance and improve content creation workflows
• Help align and integrate marketing initiatives across all our ICPs, ensuring our messaging and outreach resonates with distinct, diverse audiences
• Partner cross-functionally with content, product marketing, and sales teams to ensure messaging consistency and alignment
• Provide performance reporting, analysis, and recommendations for continuous improvement

What you’ll need to succeed:

• A creative yet analytical mindset—you love building campaigns and measuring their impact

• 2-4 years of demand generation or growth marketing experience, preferably in a B2B SaaS environment

• Strong event planning and execution skills—including identifying event opportunities, managing logistics, coordinating pre- and post-event promotions, and representing the brand in external settings

• Ability to collaborate with vendors, internal stakeholders, and sales teams to ensure successful event outcomes and ROI

• Comfort working in a fast-paced, evolving environment with shifting priorities

• Ability to manage multiple projects and deadlines with attention to detail

• Outstanding communication skills and collaborative approach

• Experience with design tools and video creation/editing platforms

• Familiarity with AI tools that enhance campaign production or performance

​Preferred:

• Experience using HubSpot and/or Salesforce

• Outreach or similar Sales Execution platform familiarity

• Previous ABM platform experience

About SMG:
To learn more about our customer, employee, and brand experience management (XM) solutions, visit www.smg.com.

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