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Demand Generation Marketing Manager

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Full-time Remote 4d ago

Company:

MSPbots.ai empowers MSPs to run lean, data-driven operations leveraging automation and intelligence tools.

Summary:

The Demand Generation Marketing Manager will lead efforts to drive top-of-funnel leads to revenue through data-driven multi-channel campaigns. Applicants need 5+ years of experience in demand generation, particularly within the MSP industry, and hands-on experience with key marketing platforms.

Requirements:

Hard Skills: Google Ads, LinkedIn Ads, paid social strategy, funnel analytics, conversion optimization

Experience: 5+ years in demand generation or performance marketing, Hands-on experience with HubSpot, Google Ads, LinkedIn Ads, and third-party platforms, Experience in the MSP industry

Job Description:

Do you thrive on building data-driven marketing campaigns that drive pipeline growth? Are you excited by the challenge of turning prospects into loyal customers through compelling content, targeted ads, and seamless funnel optimization? If so, MSPbots is looking for you.

We're on the hunt for an experienced Demand Generation Marketing Manager with a solid background in the MSP industry to lead our efforts in driving top-of-funnel leads all the way to revenue. You’ll collaborate across Sales, Product, and RevOps to create multi-channel campaigns that actually convert.

Work Setup: Remote | Schedule: Semi-Flexible (8 AM–5 PM EDT / 8 PM–5 AM PHT)
Company: MSPbots.ai
Rest Days: Saturday & Sunday

What You’ll Do

  • Plan and execute multi-channel marketing campaigns to drive demand and MQLs
  • Own Google Ads, LinkedIn Ads, and paid social strategy and execution
  • Collaborate with Product Marketing to tailor ICP-specific messaging
  • Analyze, test, and optimize the full buyer journey—from awareness to conversion
  • Implement lead scoring, build nurture sequences, and track campaign performance
  • Align closely with Sales and RevOps to ensure smooth lead handoff and reporting
  • Manage creative briefs, timelines, and performance dashboards

What We’re Looking For

  • 5+ years in demand generation or performance marketing
  • Hands-on experience with HubSpot, Google Ads, LinkedIn Ads, and third-party platforms
  • Experience in the MSP industry is a must
  • Strong grasp of funnel analytics, conversion optimization, and lead scoring
  • Proven success in content distribution across digital channels
  • Excellent project management and cross-functional collaboration skills

Bonus Points If You Have

  • Familiarity with Account-Based Marketing (ABM) strategies and tools
  • Basic graphic design or video editing skills
  • Knowledge of B2B SaaS go-to-market frameworks

What’s In It For You?

  • HMO reimbursement—up to $100/month
  • Life Insurance—up to $20/month
  • Dental ($20) and Vision ($4) reimbursements
  • 15 Paid Time Off (PTO) days/year – unused days are convertible to cash!
  • Training & development reimbursements—up to $30
  • US holiday pay

About MSPbots.ai

At MSPbots, we empower MSPs to run lean, data-driven operations by leveraging automation, bots, and business intelligence tools. We're a fast-growing team of innovators redefining how MSPs scale—and we want YOU to be part of it.