CRM Program Manager - Communications Strategy

Job Description:

As a CRM Program Manager, you will focus on both strategy and execution of email, push and SMS campaigns with an emphasis on driving acquisition, engagement and retention in the subscription space. You will help develop a strategy, manage daily campaign operations, and measure campaign effectiveness through main performance metrics such as open rates, click-through rates, and engagement with our product. You will partner with product, marketing, and analytics teams to deliver a seamless, personalized customer experience, using data-driven insights to increase strategies and achieve measurable results. You will report to the Online Marketing Director.

Main Responsibilities:

• Lifecycle Execution and Campaign Management: Manage the end-to-end strategy of email marketing campaigns designed to increase traffic, engage with new partners and encourage conversion ensuring our customers are engaged throughout their lifecycle.
• Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
• Collaboration: Work with all contributors within the broader Experian ecosystem to ensure CRM campaigns align with product launch milestones, main performance goals, and ongoing programs.
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs