Content Engineer

Job Description:

We’re hiring a strategic, hands-on Content Engineer to make CourseCareers show up when people ask ChatGPT, Perplexity, Gemini, and Claude how to start a career. You’ll be our first hire dedicated 100% to this emerging field, leading the charge as its leader with your own P&L, budget, and full decision-making authority over strategy and team building. This means your role will be much closer to that of an entrepreneur/CEO rather than an employee.

This isn’t traditional SEO. This is LLM-first search growth—a blend of content, structure, distribution, and monitoring to make sure we’re top-of-mind (and top-of-results) in the age of AI search.

What You’ll Do

LLM Search & Citation Strategy

• Learn and stay up to date on how LLMs (ChatGPT, Perplexity, Gemini, Claude, etc.) recommend resources

• Identify prompts where CourseCareers should appear and reverse-engineer content to match

• Develop strategies to get CourseCareers cited in trusted LLM sources (Reddit, Wikipedia, high-authority blogs)

Content Optimization & Creation

• Create or optimize content designed for AI-driven search: FAQs, tutorials, expert explainers, and structured guides

• Create and utilize an AI system for more efficiently creating content at scale

• Rework existing CourseCareers content to be citation-worthy and LLM-friendly

• Collaborate with freelancers and contractors for scale, when needed

Technical SEO & Structure

• Ensure all content includes structured data (e.g. FAQ schema)

• Light technical SEO work or coordination with developers to implement schema and index best practices

Monitoring & Reporting

• Track CourseCareers’ mentions and citations across LLMs and AI search tools

• Analyze prompt-level performance and iterate content based on what AI systems are favoring

• Report monthly on referral traffic, LLM visibility, and wins

Content Distribution & PR Tactics

• Post on Reddit, Quora, GitHub, and forums where LLMs crawl answers

• Work with PR to place CourseCareers in high-authority, AI-indexed media

• Build partnerships with creators, curators, and publications that LLMs cite

What You'll Need

• 3+ years in content marketing and SEO

• Proven experience writing and structuring content for visibility (SEO or similar)

• Proven experience utilizing AI tools to more efficiently write content

• Understanding of LLMs and how AI-driven search differs from traditional search

• Basic familiarity with schema markup and structured data

• Obsessed with testing, learning, and staying ahead of AI search trends

• Strong writing skills and an eye for detail

• Entrepreneurial, resourceful, and have a desire to build/lead our AI SEO Team

Compensation

• Base pay: $50,000-$60,000 per year based on experience

• Monthly Bonus: 20% of the total increase in profit from AI search (This will be significantly more than the base pay)

• Total on-target earnings: $120,000 - $200,000+

Benefits

• A true results-only environment with significant autonomy for you to build a team, the way you see fit

• Detailed metrics that accurately show sales driven by AI Search and the support of an entire dev team behind you

• Work fully remote, giving you the freedom to travel and spend more time with family.

• Paid spring break off to travel and have fun

• Fully paid annual trip to Cancun to hang out with the team

• The ability to gain significant equity in CourseCareers, allowing you to become extremely wealthy for the value you contribute

• We're the smartest, hardest-working, and most fun group of people you'll ever make friends with. We have an extremely pro-self-improvement & learning attitude, so we'll help level you up into the best possible version of yourself

• Work on solving the most important and significant problem of our generation, giving you the satisfaction of knowing you changed the world