Consumer Insights & Media Analytics Manager

Job Description:

Description

Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking an enthusiastic, data-savvy, and driven Consumer Insights and Media Analytics Manager to join our Global Insights & Analytics Team. In this role, you will support marketing leadership by providing actionable insights and helping our commercial team make data-driven decisions. This role demands expertise in data analysis, reporting, project management, and cross-functional collaboration. The ideal candidate is an individual who can effectively connect data analysis with business strategy. If you join our team, you will be working on some of the most exciting opportunities and challenges we face, with a team that values growth, recognition, and camaraderie. In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other.

Let’s talk about some of the key responsibilities of the role:

• Assess consumer and customer loyalty programs and understand the impact of our various media channels on consumer acquisition and retention
• Collaborate and coordinate with cross-functional stakeholders to streamline Evolus’ media process and strategy
• Assess and increase the ROI of marketing spend by developing and maintaining campaign and media effectiveness metrics
• Analyze the impact of customer media benefits on sales performance
• Create and maintain a data infrastructure to enable performance reporting of Evolus’ marketing channels
• Create dashboards and monitor the redemption of available customer loyalty benefits
• Understand customer behavior by connecting market research insights with data
• Forecast and model out the marketing OPEX spend based on the company trajectory and strategic plans of the marketing organization
• Manage internal and external partners to ensure on-time and on-quality delivery of campaign data
• Identify opportunities for process improvements and data optimization
• Develop and present strategic recommendations to leadership

Skills and Qualifications Required for this Dynamic Team Member: 

• Bachelor’s degree in business, Consulting, Marketing, Data Science, Computer Science, Engineering, or a related field
• 5+ years of experience in B2C or B2B2C business analysis, marketing analysis, or a related role
• Strong analytical, problem-solving, and communication skills, paired with detail-orientation
• Ability to streamline complex processes
• Experience in media effectiveness and multi-channel assessments (ROI/ROAS)
• Familiarity with media efficiency metrics such as CPM, CPC, ROAS, conversion rates
• Comfort working with large, unstructured datasets
• Advanced Excel skills. Experience with Tableau and SQL preferred.
• Strong communication skills and the ability to work cross-functionally with diverse teams. 
• A solid understanding of customer segmentation, market analysis, and consumer behavior within the beauty or aesthetics industry is preferred.
• Ability to put oneself in the shoes of the customer
• Outstanding cross-functional collaboration skills

A Few Other Items Worth Mentioning:

• This is a remote position with required travel to our headquarters in Newport Beach, CA, from Tuesday through Thursday every other week during the initial 6 to 12 months. Anticipated travel is approximately 30%.
• Position reports to Executive Director, Sales Excellence & Analytics

Compensation & Total Rewards The expected pay range for this position is $115,000 to $140,000.  Your actual base salary will be determined on a case-by-case basis and may vary based on a number of considerations, including but not limited to role-relevant knowledge and skills, experience, education, certifications, and more. We offer more than just a paycheck, and your base salary is just the start! Stay happy and healthy with our competitive suite of medical, dental, and vision benefits to help you feel your best and be your best. We also provide those benefits you shouldn’t have to worry about, from employer-covered life insurance to short-term disability. Take advantage of the 401k match offered by Evolus, and let us invest in your future. You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses.  We offer mental health and well-being resources for you to develop skills to find your calm, boost your confidence, and show up as your best self in work and life. Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees.  Did we mention the holiday soft closure between the Christmas and New Year holidays? We have that, too.  Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily. Evolus takes pride in being a company on the forefront of innovation, while being committed to conducting its business with the highest degrees of integrity, professionalism, and social responsibility. We are also committed to complying with all laws and regulations that apply to our business. Employee welfare is no different. Here at Evolus, we don’t just work together, we’ve built a culture of inclusion! Because of this, you’ll find yourself immersed in an environment that not only promotes respect, collaboration and team building, but a community too. And that’s just the tip of the iceberg. Join our team and see for yourself! EOE M/F/D/V. For more information, please visit our website at www.evolus.com.
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