Business Development Internship

Job Description:

About Butler Bros.

Butler Bros. is a family-owned and operated Industrial Distributor based in Lewiston, ME, with branches in New London, NH, East Syracuse, NY, and Greensboro, NC, and Huntingdon, PA. We are a full-line distributor of cutting tools, abrasives, safety, MROP, and packaging products. Since 1952, Butler Bros. has built a reputation for delivering exceptional value to customers through innovative solutions, extraordinary service, and competitive pricing. As we expand our inside sales team, we are offering an exciting internship opportunity for a motivated individual to help design, document, implement, and operationalize an end-to-end business development program.

Internship Overview

This internship is designed to provide hands-on experience in business development, marketing strategy, and sales operations. The selected intern will assist in developing Butler Bros.' "top-of-funnel" marketing strategy, focusing on generating, qualifying, and converting leads into customers. The intern will work closely with customer service, sales, and operations teams, gaining insights into customer acquisition, CRM management, and lead generation strategies.

Key Responsibilities

Program Development & Documentation

• Research and document best practices for business development and lead generation.
• Develop process documentation for prospecting, outreach, and customer engagement.
• Assist in designing workflows for managing leads and sales activities in the CRM.

Lead Generation & Qualification

• Research and compile target customer lists using industry databases.
• Assist in the development of lead scoring models to prioritize high-potential customers.
• Create a structured process for logging new leads and contacts into the CRM.

Marketing & Outreach Strategy

• Develop and test outreach email and LinkedIn messaging templates.
• Assist in crafting scripts for phone outreach and follow-ups.
• Support A/B testing of different messaging strategies to optimize conversion rates.

Operational Implementation

• Work with the sales team to implement and refine a systematic follow-up cadence.
• Establish and track KPIs related to lead generation, customer engagement, and outreach effectiveness.
• Develop reporting templates and dashboards to monitor performance.

Collaboration & Training

• Coordinate with the Outside Sales team to refine lead hand-off processes.
• Provide insights and recommendations based on research and performance data.
• Document training materials for future Inside Sales hires.

Learning Outcomes

By the end of the internship, the intern will:

• Understand the fundamentals of B2B business development and inside sales.
• Gain hands-on experience with CRM systems and data management.
• Learn how to craft and implement an outreach and lead qualification strategy.
• Develop analytical skills through tracking and interpreting sales performance data.
• Experience working cross-functionally with sales and marketing teams.