Branded Content Director (LA)
Apply NowLocation:
Los Angeles, CA, US
Company:
Editorialist blends personal styling, editorial content, and shopping into a seamless digital experience powered by proprietary technology and e-commerce tools.
Summary:
As Branded Content Director, you will lead the ideation and execution of custom content for paid partnerships. Applicants need 5-7 years of experience in branded content and a strong editorial and commercial mindset.
Requirements:
Hard Skills: Strong editorial sensibility paired with a commercial mindset., Highly organized project manager with excellent communication and cross-functional collaboration skills., Comfortable navigating client relationships, creative guidelines, and editorial boundaries., Fluent in digital content formats across platforms, including newsletters, native web, social, and eCommerce.
Experience: 5-7 years experience in branded content, content marketing, or digital media, ideally in fashion, luxury, or lifestyle verticals., Proven ability to monetize content and deliver revenue-driving ideas that maintain brand voice.
Job Description:
Key Responsibilities:
- Pre-Sale: Ideation & Strategy
- Lead content ideation for paid brand partnerships on a monthly, quarterly, and ad-hoc/RFP basis.
- Maintain an always-on pipeline of sellable editorial concepts that ladder up to key tentpoles and brand moments.
- Develop omni-channel branded content strategies that balance client expectations, campaign performance with premium storytelling.
- Liaise between Editorial, Creative, and Audience teams to ensure feasibility and brand cohesion.
- Define Branded editorial guardrails and client input rule set for branded content (e.g., product mix, tone, approvals), socializing these rules to internal stakeholders.
- Participate in ideation for campaign shoots, identifying sellable moments and brand integrations opportunities.
- Apply performance learnings and historical insights to continually refine branded concepts and formats.
- Post-Sale: Execution & Production
- Lead internal and external kickoff calls to align on campaign goals, deliverables, and timelines.
- Oversee freelance editors; briefing, deadlines, content standards, product integration, rounds of feedback.
- Collaborate with the design and creative teams to develop client-facing content previews and campaign visuals.
- Partner with internal teams to ensure content is published on deadline and with editorial quality intact.
- Guide social team on copy and execution for branded social components.
- Coordinate deployment across all branded content placements — articles, newsletters, social posts, shop collections and category pages.
- Work with Client Services and Campaign Management to ensure timely production and proper usage of creative and shoot budgets.
- Collaborate on campaign reporting and performance analysis, integrating learnings into future pitches.
