Brand Specialist

Job Description:

The Brand Specialist is part of our growing team that will raise brand and product awareness of Gildan’s suite of products by promoting the Gildan Advantage (quality, value, availability and CSR) to distributor sales reps and their customer base. Provide recommendations and guidance to Gildan’s management group based on analysis of market related to distributors, competitors, and general industry. This is a remote position with a home office based in one of the following locations: Cleveland, OH; Cincinatti, OH; Louisville, KY; Kansas City, MO; St Louis, MO; Indianapolis, IN; Detroit, MI; Pittsburg, PA.

The role

• Train Gildan’s distributor sales teams and their top customers on the Gildan Advantage (quality, value, availability and CSR).

• Provide recommendations and guidance to Gildan’s management group from in depth marketing analysis and expertise.

   

• Prepare content for customer-facing events and training sessions.

• Develop strong relationships with the distributor sales teams and their respective key customers. Analyse any feedback given and process it accordingly.

• Represent Gildan at events such as trade shows, open houses, sales meetings, virtual meetings and supplier panels to attract potential customers.

• Implement corporate and distributor Gildan brand marketing campaigns.

• Act as a liaison between the Gildan KAE, distributor sales teams and Gildan marketing; work with sales and marketing teams to come up with unique strategies to market Gildan’s products to the market.

• Research and analyse information and market intelligence regarding our position as it relates to distributors, competitors and the industry in general through end-user calls.

• Analyze brand strengths, target market, target customers to offer guidance on progress forward.

The requirement

• University degree and 5-7 years of related experience. Related experience includes Distributor sales experience, Promotional Product Distributor (PPD); printshop; or other related apparel experience, such as buying, merchandising, or planning.
• Do you have a love for travel?  This role will involve 40% travel to accounts and events.
• Must be based in one of the following metro areas:

  Cleveland, OH; Cincinatti, OH; Louisville, KY; Kansas City, MO; St Louis, MO; Indianapolis, IN; Detroit, MI; Pittsburg, PA.

   

What's in it for you

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Come as you are

We recognize the importance of diversity, equity, and inclusion to create a meaningful, collaborative work environment. As an inclusive employer, we value and embrace all the traits that make you uniquely you and seek to provide everyone with an equal chance to succeed. Because equity and inclusion matter at Gildan.

#FindYourFit at Gildan and tailor the future of your own career.