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$30–$40/hr

Ad Ops Specialist (Contract)

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Full-time Remote 12d ago

Location:

US

Company:

Her Campus Media is the #1 media portfolio for college students and Gen Z, amplifying voices and opportunities for young women.

Summary:

The Ad Ops Specialist manages advertising operations, ensuring successful execution of ad campaigns and optimizing performance across various digital platforms. Applicants need 4+ years of relevant experience and skills in ad operations and data analysis.

Requirements:

Technology: Google Workspace, Dropbox, Slack

Hard Skills: Google Ad Manager, third-party tracking tags/pixels, reporting platforms, data analysis, client facing experience, personnel management

Experience: 4+ years experience in an advertising operations, paid social and/or audience development role, either at an agency or at a publisher preferred.

Job Description:

Serve as subject matter expert for ad operations, quality assurance, and troubleshooting on topics such as ad formats, viewability issues and the following repsonsibilties:

  • Oversee and execute the implementation of multiple, concurrent ad campaigns across display and paid social, from start to finish, and ensure successful, timely execution according to contracts/IOs, media plans, and client KPIs.
  • Manage programmatic inventory, trafficking, and revenue
  • Optimize inventory management for ad placements on owned and operated channels (display and paid social), newsletters, native content, and others, updating and training internal teams as needed.
  • Serve as a support lead for sales and marketing teams, providing expert knowledge on all digital capabilities.
  • Work with clients and agencies to manage the technical implementation of third-party rich media creative.
  • Track and optimize campaign performance over time and provide performance and trend data to help shape future campaign strategy.
  • Manage weekly and monthly client reporting
  • Research, pitch, and help implement strategies and tools to improve ad serving, reporting, creative development/management, audience growth, and general campaign performance metrics (viewability, fraud, conversion, etc.).
  • Coordinate with outsourced vendor and network partners, handling administrative and technical tasks associated with launching campaigns.
  • Contribute to ad hoc projects related to digital media/ad ops and advertising technologies.