TikToker

TikTok is a video-based social media platform that’s a prime option for content creators looking to make money from short-form videos. Posting videos on TikTok won’t automatically earn you money. Instead, you need to use content monetization strategies.

There are few popular approaches to earning money on TikTok:

• Affiliate marketing
• Brand partnerships and sponsorships
• Tips and donations from viewers
• TikTok referral program
• Collaborations with influencers
• Selling premium content and subscriptions off the platform
• Selling goods and services
• Advertising

TikTok also offers earning potential for video editors and other skilled professionals who can work for a TikTok channel. If you’re incredibly knowledgeable about the platform, you can also earn money by building and selling TikTok accounts to other people.

Even if you do everything right, there’s a chance you’ll earn very little on TikTok, or even nothing at all. Your earnings can also fluctuate. But a key factor determining your financial success from TikTok is popularity—the more followers you have, the more money you can earn.

To earn lots of money as a TikToker, you need these key traits:

• Large following (1,000–100,000 followers)
• Consistently high monthly view counts (1,000–100,000 views)
• Excellent screen presence
• Well-defined brand identity and channel theme
• Deep understanding of what your audience wants to see
• Ability to analyze performance metrics and adjust your strategy as needed

If you’re popular and you’ve got a strong screen presence, TikTok can be incredibly lucrative. This is one of the main draws of a TikTok side hustle. The most successful TikTokers have earned millions of dollars on the platform. If you hit 100,000 followers, you can easily earn $1,000–$5,000 for a brand collaboration.

Plus, TikToking can be an easy and fun way to make money for those with the right skills. There are minimal requirements to get started and no upfront costs. As long as you have a video-supported phone and access to the internet, you can create a TikTok account and start building up followers today.

There’s no guarantee that you’ll earn money on TikTok. Even if you do, it won’t necessarily be a consistent income. For most people, TikToking also involves a lot more work than it seems, and it can take months or longer to build enough of a following to start earning.

You’ll have to dedicate lots of time and energy to building up your following, doing market and analytical research, and planning out your video content.

Like the case with many content creation side hustles, you also need to strike a careful balance when monetizing your content to avoid losing your audience’s attention or trust. For example, promoting or selling poor-quality products can cost you followers, which in turn hurts your earning potential.

There has been recent discussion over whether TikTok will get banned in the US in 2024. If this happens, then TikTok will no longer be a feasible money-making option for US-based content creators.

Here are a few additional insights into TikTok:

• TikTok is the third most downloaded app so far in 2024, with 46 million downloads as of June.
• TikTok’s monthly active user base is growing and is expected to reach 1.8 billion by the end of 2024.
• TikTok’s top earner in 2023 was Charli D’Amelio, who has earned an estimated $17.5 million on the platform.

TikTok remains one of the leading apps worldwide, and its popularity is continuing to grow, making it an excellent platform choice for video content creators.