Influencers are public figures who have the trust and attention of many online followers. To make money, influencers form collaborations with brands and then use their popularity to persuade their followers to make purchases from those brands.
This practice is known as influencer marketing, and it’s a prominent marketing strategy for many companies. Many influencers get paid to create sponsored posts, where they feature or mention a product on their platform. Collaborations may form from the brand reaching out to the influencer or vice versa.
Most influencers use social media platforms, such as Instagram, TikTok, or Facebook. They may post videos, written content, photos, or other types of media. Usually, they have a particular niche and target a particular group of people. Doing so makes it easier to get paid collaborations.
To become an influencer, you need a substantial number of followers and solid engagement metrics. You need at least 1,000 followers to be considered an influencer, though influencers with 10,000+ followers are in the most demand.