You’re getting ready for work one day when an idea hits you, and you decide to film a 2-minute “day in my life” vlog about your job at a big tech company. You capture the free snacks, gourmet lunch spread, and afternoon game of pool with your manager.
By the end of the week, the video has over 300,000 views, 50,000 likes, and thousands of shares. Your comment section is a wall of “How do I get an internship there?” and “Do you actually work?”
In that moment, you aren’t just an employee anymore. You’ve become a corporate influencer.
For your employer, that’s a good thing. You’re providing free advertising, as well as putting a human face on their brand that makes it feel more relatable. For you, the situation is more complicated. Your viral video could raise your professional profile or put your job at risk.
Is becoming the face of your company a smart career move, or are you helping market a corporation without receiving clear benefits in return?


