Work Study - Student Marketing & Social Engagement Assistant, Summer High School Institute

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JOB TITLE:  

Student Marketing & Social Engagement Assistant (Part-Time)

DEPARTMENT INFORMATION: 

UW's Summer High School Institute, Honors College

Job location: Laramie, WY

Pay rate or range: Starting at $12/hour

JOB PURPOSE:   

The Summer High School Institute is seeking a creative, energetic, and detail-oriented Student Marketing & Social Engagement Assistant to support program marketing, student outreach, and social media engagement efforts. This position provides hands-on experience in content creation, digital marketing, event promotion, and audience engagement while helping increase awareness and participation in summer programming.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

Marketing & Communications

• Assist with the development and distribution of promotional materials for Summer High School Institute programs.
• Create engaging content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X (Twitter).
• Draft marketing copy for emails, newsletters, digital signage, and website updates.
• Help maintain a content calendar and support timely posting of communications.
• Assist with capturing photos and videos during program events and activities.

Social Media & Student Engagement

• Monitor social media accounts and respond to questions or comments as directed.
• Promote upcoming events, deadlines, and student success stories.
• Create short-form videos, graphics, and student spotlights to encourage engagement.
• Support online campaigns designed to increase program awareness and participation.
• Track engagement metrics and provide recommendations for improving reach and visibility.

Event Support

• Assist with outreach activities, information sessions, and recruitment events.
• Support event promotion before, during, and after program activities.
• Help gather participant testimonials, photos, and feedback for future marketing efforts.
• Represent the Summer High School Institute in a professional and welcoming manner.

Administrative Support

• Assist with organizing digital marketing assets and program materials.
• Maintain records of social media content and marketing projects.
• Complete other duties as assigned in support of program goals.  

MINIMUM QUALIFICATIONS: 

• Current undergraduate or graduate student enrolled at the institution.
• Strong written and verbal communication skills.
• Familiarity with major social media platforms and current digital trends.
• Ability to work independently and collaboratively in a team environment.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Must be eligible, have received and accepted work study award through Student Financial Aid for the applicable semester and/or academic year.   

REQUIRED APPLICATION MATERIALS: 

Complete the online application.  The department additionally requests candidates upload the following document(s) for a complete application: 

1. Cover letter 
2. Resume or C.V. 

WORK LOCATION: 

Remote/Flexible Work: This position is eligible for remote work and/or a flexible work schedule.  

HIRING STATEMENT/EEO:   

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [email protected].  

ABOUT LARAMIE: 

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn more about Laramie by visiting the About Laramie website. 

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/