Web Content Strategist – Remote | LATAM | Higher Education Marketing 🎓🧠

Job Description:

🏢 About the Role

A performance marketing agency focused on universities and nonprofit organizations is hiring a Web Content Strategist to help shape and optimize digital content across complex higher education websites.

This role focuses on developing content strategies that support enrollment marketing goals, helping prospective students find the right information while guiding them toward actions like inquiries, program exploration, and applications.

You’ll work closely with SEO, paid media, UX, CRO, and analytics teams to ensure content decisions align with both user needs and measurable performance outcomes.

This is a great fit for someone who enjoys working at the intersection of web content strategy, digital marketing, and user experience, especially within complex multi-program university environments.

This is a fully remote role, paid in USD.

🌍 About the Agency

This agency works exclusively with universities and nonprofit organizations — partners doing work that expands opportunity and improves communities.

Their mission is simple:

Build a better agency for organizations building a better world.

The team blends strategy, creative thinking, and performance-driven marketing to help partners achieve meaningful outcomes like inquiries, applications, enrollments, and awareness.

🛠 What You’ll Do

You’ll help shape how content is planned, structured, and optimized across complex university websites.

• Develop web content strategies for higher education marketing initiatives

• Plan and structure content across large, multi-program websites

• Ensure content supports multiple audiences and user journeys

• Collaborate with SEO, paid media, CRO, UX, and analytics teams

• Align content decisions with digital marketing performance goals

• Contribute to strategies that support inquiries, applications, and enrollment growth

• Ensure content structures support discoverability, usability, and conversion

✅ What We’re Looking For

• 5+ years of experience in content strategy, digital content, or web strategy

• Experience working on large, complex websites with multiple programs or audiences

• Direct experience with higher education marketing (universities, online programs, or agencies supporting HE clients)

• Experience collaborating with SEO, paid media, CRO, UX, and analytics teams

• Demonstrated ability to connect content decisions with measurable marketing outcomes

• 100% fluency in English

• Experience working with U.S.-based companies or teams

🌟 Bonus Points

• Experience supporting enrollment marketing strategies

• Background working with multi-program university websites

• Agency experience supporting higher education clients

💰 What You’ll Get

• 💵 Competitive USD compensation based on experience/scope

• 🌍 100% remote role

• 🎯 Work that directly impacts organic search performance

• 🤝 Collaboration with a mission-driven marketing team

• 📈 Opportunity to work on content that supports universities and nonprofit organizations

🧩 Why This Role Might Be a Fit

✅ You enjoy connecting content strategy with real performance outcomes
✅ You’re comfortable navigating large, complex website ecosystems
✅ You like working across multiple digital disciplines
✅ You think about both user experience and marketing performance
✅ You enjoy solving complex digital content challenges

🧭 Interview Process

1. Application Review – resume and relevant experience

2. Intro Call – background and content strategy experience

3. First Interview with the Kanahoma Team – experience with higher education and digital content strategy

4. Assessment / Case Exercise – content strategy scenario or review

5. Final Interview – team collaboration and strategic thinking

6. Offer

Timeline: usually 2–3 weeks

📩 Ready to Apply?

Send your resume and a short note about your content strategy experience, especially your work with complex websites or higher education marketing.

If you’ve worked with universities or enrollment-focused digital strategies, we’d love to hear about it.

🗓 Deadline to apply: March 20th