Web Analyst

Job Description:

Join Grand Circle LLC as a Senior BI Web Analyst, connecting data, storytelling, and strategy to enhance how travelers discover and engage with our trips online. You’ll bridge Business Intelligence and Digital Customer Experience, transforming web behavior and engagement data into insights that drive bookings and business growth.

In this role, you’ll collaborate with cross-functional teams to analyze customer journeys, optimize site performance, and measure the impact of personalization, experimentation, and content strategy—helping shape a best-in-class digital travel experience.

What You’ll Do

• Partner with Digital Experience teams to identify insights that improve trip discovery, navigation, and booking behavior.
• Measure and analyze A/B tests and personalization initiatives using Optimizely and Adobe Analytics.
• Build, automate, and maintain Tableau dashboards that highlight key digital KPIs tied to engagement and conversion.
• Write SQL queries to extract and transform data across Oracle and Snowflake environments.
• Collaborate with Data Engineering to ensure clean, consistent data flows into the warehouse.
• Contribute to modernization projects using dbt, Airflow/Astronomer, and Git for scalable BI development.
• Present clear, actionable insights that inform marketing, merchandising, and operations strategy.
• Serve as a senior individual contributor and mentor within the analytics function.

What You’ll Bring

• Bachelor’s degree in a quantitative or analytical field.
• 5+ years of experience in digital analytics, BI, or web performance—preferably in travel, hospitality, or e-commerce.
• Advanced proficiency in SQL, Tableau, and Adobe Analytics.
• Experience with A/B testing tools like Optimizely.
• Familiarity with Snowflake, dbt, Airflow, and version control (Git) preferred.
• Excellent communication and storytelling skills—able to turn data into clear business actions.

Total Rewards

The base salary range for this role is $115,000 – $130,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:

• Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
• Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
• Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
• Your future, secured: 401(k) with company match, life insurance, and disability coverage
• Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
• Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community