VP, Destination Strategy

Please Note: While we welcome candidates from across the U.S., preference will be given to those located in the Pacific or Mountain Time Zones to best support our clients and internal teams. Working within these time zones helps facilitate collaboration and responsiveness, though exceptional candidates in other U.S. time zones are encouraged to apply. Travel to client locations or team events will also be part of the role.

About KHM
Karsh Hagan Madden is what happens when two independent agencies with fifty years of combined instinct stop competing and start compounding. Madden built its name in destination marketing - the craft of getting people to actually go somewhere. Karsh spent decades building brands in healthcare, banking, higher education, and retail. Put them in one shop and you get a rare thing: a team that knows how to move both feet and hearts.

We pair bold storytelling with precision media, PR, geospatial targeting, and observation-led strategy - the work that closes the gap between how a brand is seen and how it's felt. Because the strongest brands don't just get noticed. They mean something. In a world full of answers, we help our clients become the one worth giving.

Find out more at https://khm.agency/

About You
You're a visionary leader who sees the big picture while never losing sight of what makes destination marketing successful-strong partnerships, innovative strategy, and measurable results. You have a passion for travel and tourism, a deep understanding of the destination marketing industry, and a proven ability to inspire teams, influence executive stakeholders, and drive meaningful growth.

You thrive in a collaborative environment where you're equally comfortable mentoring leaders, guiding agency strategy, and building trusted relationships with C-suite clients and industry partners. You're naturally curious, forward-thinking, and energized by helping destinations-and the people behind them-reach their full potential.

About the Job

As Vice President, Destination Strategy, you'll provide strategic leadership for one of the agency's core practice areas, helping shape the future of KHM's destination marketing services. You'll lead a high-performing team responsible for developing innovative, data-informed strategies that help our clients grow visitation, strengthen their brands, and achieve long-term success.

Working closely with executive leadership and cross-functional teams, you'll influence agency direction, identify new opportunities for growth, and strengthen client partnerships.

What You'll Be Doing

• Lead, mentor, and inspire a high-performing team of destination strategy leaders, fostering a culture of collaboration, innovation, accountability, and continuous growth.
• Be the strategic advisor executive clients actually trust - the one they call before the board meeting, not after.
• Read the market before it turns. Catch the traveler shifts, competitive moves, and emerging trends, and turn them into strategy that keeps clients ahead of the curve.
• Partner with agency leadership and cross-functional teams to develop integrated marketing solutions that align strategy, creative, media, PR, and digital efforts.
• Bring the strategic firepower to pitches and new-business runs - and help win the clients worth winning.
• Help shape the direction of the Destination Strategy practice while contributing to the continued growth and evolution of Karsh Hagan Media.
• Champion strategic excellence across the agency, ensuring every client engagement delivers meaningful value and exceptional results.

What You Need to Succeed

• Proven experience leading high-performing teams while developing future leaders through coaching, mentorship, and collaboration.
• Exceptional strategic thinking with the ability to connect market insights, consumer behavior, and business objectives into actionable recommendations.
• Strong executive presence and confidence building trusted relationships with C-suite clients, industry partners, and internal stakeholders.
• Deep knowledge of destination marketing, tourism, traveler trends, and integrated marketing strategies.
• Outstanding communication and presentation skills, with the ability to influence audiences ranging from internal teams to executive client leadership.
• A collaborative leadership style that thrives in a cross-functional, fast-paced agency environment.
• A growth mindset with a passion for innovation, continuous learning, and elevating both people and processes.
• A genuine enthusiasm for travel and helping destinations tell their stories in meaningful, measurable ways.

Don't Meet Every Requirement?

That's okay! At Karsh Hagan Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

Perks & Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.

Come for the Work. Stay for the People.

At KHM, we're passionate about doing great work-and having fun while we do it. Here's what you can expect:

• A supportive team that's invested in your success.
• Opportunities to grow through mentorship, professional development, and meaningful new challenges.
• A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
• The chance to make an impact, contribute your unique perspective, and help shape great work.
• A workplace that values who you are, the ideas you share, and your potential to grow.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.
Round 2: An interview with some of the awesome teammates you'll collaborate with.
Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

KHM is an Equal Opportunity Employer. #LI-REMOTE