VP, Brand Manager

Company Description

Our client is a Fortune 100 global financial services leader, renowned for its iconic consumer and commercial card business. They are deeply committed to creative excellence and rigorous brand strategy. As they embark on a series of critical strategic initiatives, they are seeking a high-level brand expert to help steer the ship and ensure their brand architecture remains as sharp as their market presence.

Job Description

Key Role Information:

• Role: VP, Brand Manager
• Duration: 4 months with likelihood to extend
• Location: Hybrid (New York, NY or Chicago, IL), 2-3 days in office, NYC Preferred
• Hours/wk: 40 hours/week
• Hourly Rate: $80/hr

This is not your typical campaign-execution role. We are looking for a VP-level brand leader to sit at the heart of brand strategy and bringing it to life through campaign execution. You will be responsible for upfront positioning, brand-building, and the ongoing evolution of the portfolio. You will operate with a high degree of autonomy, acting as the engine behind the internal brand lead to ensure that complex, concurrent creative initiatives move forward with precision and purpose.

Key Responsibilities

• Strategic Leadership: Provide a strong, informed point of view on brand positioning and architecture.
• Project Management: Own the day-to-day project management of multiple, concurrent creative development efforts.
• Brand Stewardship: Ensure all card branding efforts—from positioning to card mechanics—are viewed through a consistent, high-level brand lens.
• Operational Excellence: Reduce the operational burden on the internal team by driving follow-through and ensuring connectivity across the broader card portfolio ecosystem.
• Collaboration: Partner closely with the internal brand lead, operating independently while knowing exactly when to escalate and align on big-picture strategy.

Qualifications

• Experience: Proven track record at the VP level in brand marketing with 7-12 years of experience.
• Strategic Depth: Demonstrated expertise in brand positioning and brand architecture.
• Execution Skills: Exceptional project management capabilities with an obsessive eye for detail and follow-through.
• Autonomy: Comfortable navigating a fast-paced environment with a high degree of independence.
• Location: Ability to work in a hybrid capacity from either our New York, NY or Chicago, IL offices.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.