Vice President of PR & Corporate Communications

Workiva is looking for a strategic, high impact, and business-minded communications leader to shape and scale how we tell the Workiva story to the audiences that matter most. Reporting to the Chief Marketing Officer, the Vice President of PR & Corporate Communications will lead Workiva’s global communications function across external communications, public relations, product and crisis communications, public affairs, and executive communications.

This leader will be responsible for building a modern communications engine that strengthens Workiva’s reputation, elevates executive visibility, and advances our position as a trusted global technology company. The ideal candidate brings deep experience in B2B SaaS, global communications, and high-growth public company environments, with a proven ability to translate complex business, technology, regulatory, and market themes into clear narratives that inspire action and build trust.

This is a highly cross-functional role that will partner closely with Marketing, Brand, People & Culture, Legal, Investor Relations, Product, Sales, Customer Experience, and the executive leadership team. The VP will lead a team of communications professionals and manage external agency partners to deliver proactive, integrated, and measurable communications programs.

What You’ll Do

Lead Workiva’s Global Communications Strategy

• Integrated Narrative Strategy: Develop and execute an integrated global strategy that translates company strategy, AI innovation, product value, regulatory trends, and customer momentum into compelling narratives

• Executive & Internal Comms: Serve as trusted advisor to the CEO and leadership team. Build authentic executive thought leadership platforms, handle media prep, speechwriting, and executive social strategy. Partner with Internal Comms (People & Culture) so employees hear major news first

• Operating Rhythms & Governance: Establish communications priorities, agency governance models, and measurable KPIs that align external storytelling with business outcomes

Own External Communications, Public Relations, and Reputation

• PR & Media Management: Lead external communications, corporate announcements, media relations, awards, and thought leadership. Overseepress releases, briefing materials, and Q&A assets

• Spokesperson & Brand Positioning: Serve as a senior company spokesperson when appropriate. Partner with Brand, Product Marketing, Customer Marketing, and CPX to amplify platform value and customer impact

• Crisis Communications & Issues Readiness: Own crisis strategy in partnership with Legal, Security, People & Culture, IR, and CPX. Build playbooks, escalation paths, and scenario plans to provide calm, clear counsel during high-pressure events

Build Global Thought Leadership and Stakeholder Communications

• Drive Global Thought Leadership & Reputation: Lead public affairs and strategic communications strategies to build Workiva’s global reputation, connecting the brand to high-impact global forums (e.g., Davos, UN) and core topics like trust, sustainability, and responsible innovation

• Elevate Executive & Stakeholder Engagement: Define and execute high-visibility positioning for C-suite leaders—specifically the CEO and CFO—identifying strategic convenings, partnerships, and platform opportunities to expand external influence

• Align Partnerships & Cross-Functional Messaging: Partner across the organization to integrate public and private partnerships into Workiva’s corporate narrative, ensuring cohesive messaging and brand alignment without direct lobbying responsibilities

Lead Executive Communications and Executive Social

• Advise Executive Leadership: Serve as trusted communications advisor to the CEO and leadership team to build differentiated thought leadership platforms

• Develop C-Suite Content: Write executive speeches, keynotes, social content, and event narratives tied to major company announcements, financial milestones, and earnings moments

• Prep Leaders for Key Moments: Brief and media-train executives for press interviews, industry events, customer keynotes, and Board communications

Lead Crisis Communications and Issues Readiness

• Lead Crisis Strategy & Counsel: Drive Workiva’s global crisis response strategy, providing calm, timely guidance to C-suite leaders during high-pressure situations

• Build Preparedness Infrastructure: Develop and maintain crisis playbooks, escalation paths, scenario plans, and messaging frameworks to ensure rapid response

• Coordinate Cross-Functional Alignment: Partner with Legal, Security, People, IR, and external agencies to deliver coordinated, legally sound, and values-aligned communications

Build and Lead a High-Performing Team

• Lead & Develop the Team: Direct a team of 3–5 communications professionals plus external agencies, fostering a high-performance, inclusive, and accountable culture

• Optimize Team Operations: Define clear goals, priorities, and an operating model that balances proactive storytelling, executive support, and daily execution

• Manage Agency Performance: Oversee global agency relationships and contractors to maximize strategic ROI, execution quality, and measurable outcomes

What You’ll Need

Minimum Qualifications

• 15+ years of progressive communications experience, including senior leadership experience in B2B SaaS, enterprise technology, or a similarly complex global business

• Bachelor’s degree or equivalent combination of education and experience

Preferred Qualifications

• Proven track record leading enterprise communications in a $1B+ revenue public or late-stage global B2B SaaS company

• Exceptional business acumen and gravitas, with a history of serving as a peer advisor to CEOs, CFOs, and Board members

• Strong grasp of B2B SaaS growth drivers, enterprise sales motions, investor expectations, and public market requirements

• Cultivated, senior-level relationships across top-tier business, financial, and tech media, with a proven ability to shape high-level coverage

• Demonstrated experience building public affairs programs and positioning leaders at premier global convenings

• Proven command in navigating complex corporate crises, regulatory shifts, or sensitive reputational issues with calm, authoritative judgment

• Experience establishing communications KPIs that tie public relations, public affairs, and executive positioning directly to corporate strategy and ROI

Travel Requirements & Working Conditions

• Travel is expected up to 25% for executive meetings, company moments, media opportunities, industry events, team connection, and strategic stakeholder engagements

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $266,000.00 - $345,700.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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