Vice President, Growth and Marketing

About the role

AgelessRx is seeking a hands-on, highly analytical Vice President of Growth & Marketing to lead and operationalize our marketing organization. This is not a traditional brand-marketing or executive-oversight role. We are looking for a performance-oriented operator who has personally been deep in growth channels, experimentation, funnels, CAC/LTV economics, and scaling DTC businesses - and who now knows how to build systems and teams that consistently produce results.

This person will own the marketing operating layer across paid acquisition, lifecycle marketing, retention, analytics, experimentation, and brand. They will be responsible for aligning priorities across functions, improving organizational execution, managing performance, and ensuring the marketing organization operates as a cohesive system rather than a collection of disconnected channels.

The ideal candidate combines strategic thinking with strong execution instincts. They know how to build teams, create accountability, identify blind spots, prioritize aggressively, and push growth forward through disciplined experimentation and operational excellence.

What you'll do

Team Leadership & Cross-Functional Alignment

• Hire, develop, coach, performance-manage, and hold accountable marketing team members, channel owners, agencies, vendors, and external partners.
• Brings their own ideas, tactics, and growth initiatives to the table - and has the credibility and track record to push the team to implement them. This is not a role that simply manages what others propose.
• Ensure AgelessRx’s value proposition is consistently reflected across campaigns, landing pages, content, lifecycle communications, and customer touchpoints.
• Partner with brand, content, digital marketing, product, clinical, legal, compliance, finance, and executive teams to align marketing execution with business goals, customer experience, and healthcare standards.
• Serve as the senior marketing leader responsible for connecting team-level execution to company-level priorities.
• Ensure the marketing organization has the right people, systems, and decision-making structures to scale effectively.

Marketing Strategy & Growth Priorities

• Own the marketing function across paid media, lifecycle marketing, brand, growth analytics, experimentation, and acquisition/retention channels.
• Set growth priorities, budget guardrails, CAC/LTV expectations, channel-level targets, and ROI standards.
• Determine which channels, audiences, campaigns, and initiatives should be scaled, tested, optimized, or deprioritized.
• Partner with Finance to maintain the growth financial model, including spend levels, marginal ROI, CAC, LTV, payback, and channel-level scaling decisions.
• Translate channel performance, experiment results, growth priorities, and marketing investment decisions into clear business implications for the executive team.

Execution, Operating Rhythm & Accountability

• Lead the marketing team day to day, ensuring paid media, lifecycle, brand, analytics, and experimentation work together as an integrated system.
• Own the team’s operating rhythm, including performance reviews, prioritization meetings, decision forums, reporting cadence, follow-through, and accountability mechanisms.
• Improve execution quality by spotting blind spots, resolving dependencies, removing blockers, and keeping the team focused on the highest-impact work.
• Redirect, sharpen, escalate, or change the approach when experiments, campaigns, channels, or team workflows are not producing results.
• Build a proactive, high-accountability culture that enables high-agency team members without adding unnecessary process or bureaucracy.
• Owns go-to-market for new product launches - funnel architecture, positioning, offer structure, and the experiment roadmap for each new product line entering the market."

Experimentation, Analytics & Performance Management

• Hold accountability for the experimentation roadmap’s business impact, even if the Growth PMM owns day-to-day test coordination.
• Ensure every major experiment has a clear hypothesis, owner, timeline, success metric, sample size, and decision rule.
• Establish and manage reporting frameworks across CAC, LTV, payback, conversion, retention, channel efficiency, and ROI.
• Periodically audit paid media and growth channels at a structural level, ensuring account architecture, bidding strategy, measurement, reporting, and optimization practices are sound.
• Reallocate budget, people, and attention based on performance data, cutting low-return efforts and investing in KPI-backed growth opportunities.

What success looks like

• At 45 Days: The marketing team has a clear operating rhythm, channel owners and agencies are being held to weekly commitments, and performance reporting is trusted and actionable without CEO involvement.
• At 90 Days: Growth metrics are improving across CAC, LTV, and funnel conversion. The experimentation engine is compounding. The team is performing above where it was before this person arrived — individually and collectively.

Qualifications

• 10+ years of experience in growth, performance, or digital marketing, with significant experience leading high-performing marketing organizations in fast-paced, high-growth environments.
• Proven track record of scaling customer acquisition and retention programs while maintaining efficient CAC/LTV economics.
• Deep enough fluency across paid channels (Google, Meta, affiliates) to challenge channel owners credibly, and know when performance explanations don't add up — without personally running campaigns day-to-day.
• Demonstrated experience building and managing high-velocity experimentation programs focused on measurable business impact.
• Strong analytical and quantitative skillset with the ability to interpret complex performance data and translate insights into actionable strategies.
• Experience building and managing marketing financial models, forecasting growth performance, and making data-driven budget allocation decisions.
• Strong understanding of attribution, analytics, funnel optimization, and marketing measurement frameworks.
• Experience leading and developing cross-functional teams, including hiring, coaching, performance management, and organizational design.