Vice President, Global Marketing

About Tektronix

At Tektronix, we empower engineers to solve the world’s toughest technology challenges with precision measurement solutions that fuel innovation. From next-generation semiconductors to wireless, aerospace, and advanced computing technologies, our test and measurement solutions enable engineers to design, build, and launch tomorrow’s innovations with confidence. We support engineers from the first spark to final signal—transforming curiosity into confidence with trusted tools that deliver precision, clarity, and reliability.

As a Ralliant company, Tektronix is backed by a culture rooted in solving problems, learning by doing, and winning as one team. We believe in unlocking growth for our customers, our people, and our shareholders.

Position Summary

This is a high-impact leadership role responsible for leading Tektronix’s global marketing function, driving strategy, execution, and performance across all regions.

The Vice President, Global Marketing leads a globally distributed organization across demand generation, product and portfolio marketing, digital marketing, brand, and marketing operations. This role is accountable for building a strong marketing engine that drives customer engagement, strengthens market positioning, and contributes to business growth across complex technical markets.

Reporting to the Chief Product and Marketing Officer, this leader partners closely with Product, Sales, and regional leadership to ensure alignment between product strategy, customer needs, and go-to-market execution.

Success in this role requires a leader who can operate at both the strategic and execution levels—setting direction while driving consistent, high-quality execution across a global organization serving technical and engineering-focused customers.

Responsibilities

• Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
• Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
• Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
• Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
• Direct global marketing budget spend to maximize business impact and ROI
• Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
• Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
• Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
• Align global and regional marketing execution while enabling local market relevance
• Partner with Product, Sales, and Engineering to translate strategy into focused execution

Qualifications

• 12+ years of progressive marketing leadership experience, including global scope
• Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
• Strong track record of driving demand generation, pipeline growth, and measurable business impact
• Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
• Fluency in digital marketing, analytics, and modern marketing practices
• Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes
• Track record of building high-performing teams and developing organizational capability
• Strong executive presence, communication skills, and leadership effectiveness
• Willingness to travel as required to support global teams and business needs
• Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants

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Ralliant Corporation Overview

Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.

About Tektronix

Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!

We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].

Pay Range
The salary range for this position (in local currency) is 179200.00-332600.00