University Engagement and Events Coordinator - Tennessee Area

POSITION SUMMARY:

The University Engagement & Event Coordinator (internally known as Member Recruitment Coordinator or MRC) is a public-facing member of NMDP. This position educates, engages, and inspires the public for their support and participation in the mission through presentations, awareness events, celebrations, and registry recruitment event execution. This role travels regularly throughout the Tennessee area. 

Primary responsibilities include building and sustaining relationships and driving committed individuals to join the NMDP registry. Key targets audiences for RC’s are:

• Colleges, universities and technical or vocational schools

• Community-based organizations and coalitions

• Corporations

• Service sectors (such as police and fire academies and units)

With the specific focus to increase the diversity of the national registry through engagement and education of ethnically diverse communities.

This position delivers excellent customer service through the planning and coordination of registry awareness, education, and commitment activities to align with the sponsor’s vision and meet organizational goals and targets. Collaboration with internal partners, such as marketing, volunteer services and the NMDP Foundation, as well as external partners, such as the network, is essential for maximizing the reach of the mission. Maintaining on-going knowledge of HLA and blood stem cell transplantation is also important in this position in order to educate and influence target audiences.

This role will work collaboratively with a regional team to accomplish monthly, quarterly, and annual registry enrollment goals.

ACCOUNTABILITIES:

Community & Activity Leadership:

• Establishes, builds, and maintains relationships within ethnically diverse communities, such as community leaders, community-based organizations, media, businesses, and local points of contact, with which to plan and coordinate community engagement and recruitment efforts. Serves as liaison between the NMDP and the community. Responds to leads and referrals in a timely manner with the assistance of internal partners.

• Effectively communicates through public speaking and written communication to expand the NMDP mission within the local community for the purpose of increased participation in new, diverse registry members, volunteerism, and philanthropic giving.

• Proactively seeks to identify and recommend innovative community engagement and registry recruitment practices and provide timely feedback to account managers and marketing leaders.

• Collaborates with account managers and marketing to create an engagement and recruitment strategy plan for each fiscal year to ensure achievement of diverse goals and targets. Collaborates with internal and external network partners as opportunities are presented. Applies market knowledge and evaluation of the community, government, and other demographics to identify potential areas for expansion. Ensures only NMDP approved materials are used.

• Plans, organizes, and delivers mission-focused events (live and digital) in a manner that ensures excellent registry member experience as well as exceptional customer service to the community partner and sponsor. Activates volunteers and sponsors to achieve event targets, including promotions and sponsor network engagement. Always presents oneself in a professional manner. Communicates results and impact, if applicable, to partners and sponsors.

• Effectively educates prospective volunteer donors regarding NMDP’S mission, including but not limited to the donation process and registry member expectations to ensure new registry members are well-informed and committed to proceed should they be asked to donate. Responds to questions, issues, and concerns of potential volunteer donors at time of engagement. Successfully implements training and procedures for community engagement, education, and donor recruitment.

• Creates an annual activity plan including specific rotations at each target college campus. Meets defined goals and targets focusing on committed, diverse recruitment platforms. Keeps leader informed of progress toward plan goals and targets.

Internal and External Partnership Leadership:

• Collaborates with account managers and network community engagement partners to ensure the strategic goals and initiatives of NMDP are met.

• Partners with network Transplant Centers to identify patients and families interested in supporting NMDP through community awareness efforts.

• Provides support to patient families to evaluate needs and refers to appropriate NMDP support services. Collaborate with internal partnership team to support leads.

• Identifies and shares impactful patient, donor, and related stories with marketing; collaborates to pitch stories to the media.

• Participates in media events and represents NMDP in media interviews. Communicates all media opportunities to marketing liaisons.

• Engages in team building and collaborates with other functions in the organization to support the donor recruitment, donor availability, and donor experience objectives and programs.

• Promotes and encourages financial support of the NMDP Foundation.

Volunteer Management Support:

• Speaks to community groups to inform the audience of NMDP activities and recruits potential volunteers.

• Collaborates with account managers to recruit and retain volunteers, including episodic and long-term volunteers. Interviews, screens, trains, and recommends volunteer placement in appropriate programs and activities, as needed. Ensures volunteers are properly trained for the task.

• Effectively supervises volunteers throughout the entire engagement process.

• Complies with requirements to track volunteer data and hours.

• Supports and participates in volunteer recognition and appreciation activities.

REQUIRED QUALIFICATIONS:

Knowledge of:

• Sales and Marketing

• Volunteer management

• Developing in-market strategies and generating leads

• Planning and executing events

Ability to:

• Navigate college and university systems, such as athletics, diverse affinity groups, student government, Greeks, etc.

• Network and develop community partnerships among ethnically diverse communities.

• Effectively using social media

• Proactively leverage digital marketing, in partnership with the donor marketing team, to drive recruitment.

• Demonstrate interaction with and influence others.

• Demonstrate excellent oral and written communication skills.

• Demonstrate public speaking and presentation skills.

• Use effective organizational and time management skills to handle multiple projects.

• Be self-motivated and goal driven.

• Proficiently use Microsoft Office software (Outlook, Word, Excel, PowerPoint), Salesforce, and the Internet.

• Bi-lingual language skills may be necessary depending on location of position.

• Must have a desire to learn and be willing to travel within region as needed including overnight travel, (50%- 75%), work evening/weekends. Occasional national travel, 1-2 trips per year.

Education and/or Experience:

• Bachelor’s degree in related field or equivalent combination of formal education and experience. On evaluation, equivalent experience and/or education related to the minimum experience requirement may be substituted for the degree.

• Experience as a marrow or PBSC donor or a direct connection to the mission is a plus.

• Two years of experience in sales, business or community development, client account management, event planning and implementation where defined goals or targets are required.

Other Requirements:

• Must have a valid driver’s license and reliable transportation with capacity to hold event materials (e.g., canopy tent, 6' folding table, storage totes, etc).

• This role is based in Tennessee, preferably within reasonable driving distance of the Knoxville or Nashville areas, and requires frequent travel throughout Tennessee, North Carolina, and South Carolina. 

NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information