Trade & Shopper Marketing Manager

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, and waffles, using chickpeas. Why? Because we know chickpeas aren't just delicious, they're also one of the most nutritious and sustainable foods. Yet 80% of the country isn't eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. We've been named one of TIME Magazine's Best Inventions of the Year, Adweek's Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: We're looking for a Trade & Shopper Marketing Manager to partner with Sales on trade investment planning and promotional effectiveness while owning digital shopper marketing programs from strategy through execution. This role sits at the center of Sales, Finance, and Marketing — shaping promotional recommendations with Sales, partnering with Finance on spend visibility and ROI, and building the reporting that helps the organization make sharper, faster decisions.

What You'll Do:

Trade Strategy & Investment:

• Provide trade strategy and promotional effectiveness insights by analyzing promotional performance, spend trends, and business results to identify opportunities and inform commercial recommendations.
• Partner with Sales to develop customer-specific promotional plans, recommending promotional mechanics, investment levels, retailer-specific tactics, and expected financial outcomes to optimize trade spend.
• Drive trade investment visibility by partnering with Sales and Strategic & Analytics to improve spend classification, tracking, slotting visibility, and pacing against plan through Salesforce and reporting tools.
• Evaluate promotional ROI and performance learnings, translating insights into recommendations that improve future customer plans and trade investment decisions.
• Partner with Finance on customer P&Ls, net revenue, and trade investment analysis to support informed business decisions.

Digital Shopper Marketing:

• Develop the digital shopper marketing strategy and annual program roadmap, defining campaign priorities, investment plans, and success metrics to drive innovation trial, purchase conversion, and business growth.
• Manage digital shopper marketing activation execution, including campaign planning, offer strategy, audience targeting, timing, spend optimization, and performance tracking in partnership with Marketing, which owns creative and content development.
• Evaluate retailer loyalty and rewards programs as promotional levers, using effectiveness data to inform investment decisions.

Reporting & Analytics:

• Leverage Salesforce and Tableau to refresh and enhance existing trade pacing and monthly event reporting, providing visibility into spend performance, budget trends, and upcoming promotional activity.
• Develop AI-enabled dashboards and automated reporting that deliver commercial insights, streamline analysis, and improve reporting efficiency.

Who You Are:

• 7+ years of experience in Revenue Growth Management, Trade Strategy, Trade Planning, Shopper Marketing, or Sales Strategy in the CPG industry.
• Deep understanding of trade spend management and promotional ROI, including mechanics like TPRs, BOGO, multi-buy, digital coupons, and everyday price point strategies, with experience across major grocery, mass, and specialty retailers.
• Experience managing trade investment and shopper marketing budgets, with hands-on experience executing digital coupon, rebate, rewards, sampling, or review generation programs across platforms such as Ibotta, Fetch, Instacart, PINCHme, Inmar, Neptune, and Hummingbird.
• Comfortable treating shopper marketing and retail media spend as a trade investment lever, using performance data to determine investment levels across programs and partners (e.g., Target Roundel, Walmart Scintilla, Meijer mPerks).
• Experience with Circana (IRI), NielsenIQ, retailer POS data, Salesforce, Power BI or Tableau, advanced Excel modeling, and AI tools (e.g., Claude, ChatGPT, Copilot, Gemini) to analyze data, streamline reporting, and build dashboards.
• A strategic thinker who can translate complex data and insights into clear recommendations and actionable business decisions.
• A highly collaborative partner who can build strong relationships across Sales, Finance, Marketing, and external partners to drive alignment and execution.
• Comfortable operating in a fast-paced, entrepreneurial environment where priorities evolve, and proactive problem-solving is essential.

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting.

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Compensation

The salary range for this role is $100k–$130k. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors.

Perks and Benefits

• Annual Bonus
• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
• One Medical Membership
• Short Term Disability and Life Insurance
• Flexible Spending Account / Health Savings Account
• Commuter Benefits
• 401(k)
• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
• New Parents: 12 weeks of paid parental leave plus the option to add leave time via PTO, unpaid time, and state programs, plus 4 weeks of flexible return to work arrangements
• Breast milk shipping service for traveling team members provided by Milk Stork
• Monthly fitness, internet and phone stipends
• Monthly lunch stipend to encourage team member connection
• Annual education stipend
• Home office set-up stipend
• Unlimited Pasta & Mac
• $500 annual stipend to purchase our pizza and waffles, wherever they're sold
• Quarterly snack box for remote employees
• Lively NYC office stocked with snacks and beverages
• Quarterly in-person and remote events

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.

Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.

If you have any questions, please email [email protected].