Territory Sales Representative-Nor Cal Region
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Westcoat
US
Summary
The Territory Sales Representative will execute strategic sales plans to meet goals and actively pursue leads through prospecting and networking. They will maintain relationships with key stakeholders like architects and contractors while providing technical support and market intelligence.
Job Description
Territory Sales Representative
Base location: Bay Area and surrounding Northern CA communities
Territory for Travel: Northern California
Reports to: VP of Sales
FLSA Status: Full-Time Exempt, Outside Sales
Supervisory Responsibilities: None
Location & Travel
We are looking for a passionate and proactive Territory Sales Representative to join our team and spearhead sales efforts in the Northern California region.
This position is based at representative’s assigned region with an approximate 75% of travel anticipated to assigned or neighboring territories to pursue and support sales initiatives, attend or host trade shows or demos, or to respective projects to provide technical & product support.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The essential functions include, but are not limited to the following:
- Sales strategy Execution: Work with VP of Sales to implement and execute strategic sales plans to meet or exceed sales goals.
- Sales Development: Collaborate with the Sales Development team to drive growth by actively pursuing and converting leads from various sources, including outbound prospecting, networking, and team collaboration. Provide continuous feedback on lead sources to optimize the prospecting process.
- Customer Relationships: Maintain professional relationships with a diverse group of customers, including but not limited to distributors, architects, engineers, contractors, consultants, property managers, developers, and owners.
- Interdepartmental Collaboration: Collaborate with other company departments to achieve sales objectives, including participating in the successful execution of marketing campaigns and providing backup support for territory representatives within and outside the assigned region. Contribute expertise to address technical issues across previous and ongoing projects, ensuring comprehensive support throughout all phases.
- Market Intelligence Reporting: Regularly report market conditions, competitive pricing, and programs during monthly check-ins.
- Architectural Presentations: Coordinate and present AIA-approved Architectural CEU courses for DIV 03, 07, and 09.
- Industry Show Participation: Participate in regional and national industry shows such as World of Concrete, CACM, etc.
- Specification Development: Engage with architects, consultants, building owners, and facility and property managers to develop and promote Westcoat specifications. Proactively identify opportunities to specify Westcoat products on projects. Foster strong relationships with key stakeholders to drive adoption and preference for Westcoat solutions.
- CRM Utilization: Utilize Sugar CRM to document territory activities, including managing accounts, opportunities, and contacts in accordance with current SOP.
- Calendar Management: Align and manage your personal calendar to execute sales activities effectively. Schedule and prioritize tasks, appointments, and meetings to ensure all sales activities are completed in a timely manner. Utilize calendar tools and techniques to optimize revenue generating activities and maintain a balanced workflow. Regularly review and adjust your calendar to accommodate changing priorities and deadlines.
- Territory Expense Budget Management: Manage and adhere to the budget allocated for the sales territory, ensuring cost-effective use of resources following proper expenditure reporting and submittal via Rippling Spend system.
Qualifications & Skills
- Education & Experience: Bachelor’s degree in business or related field preferred, with proven experience in sales and customer relationship management.
- Prospecting & Networking: Skilled in identifying and connecting with potential customers.
- Presenting Ability: Expertise in creating compelling presentations and demonstrating product features.
- Closing New Opportunities: Proven track record in converting leads into sales.
- Customer Relationships: Excellent interpersonal skills to maintain long-term relationships.
- Communication Skills: Proficiency in clear and effective communication, both written and verbal.
- Computer Skills: Competent in using CRM systems and other sales tools.
- Focused & Results Driven: Strong focus on achieving sales targets.
- Adaptable & Innovative: Flexible and creative in navigating non-structured work environments.
- Organized with Excellent Time Management: Ability to manage multiple responsibilities and deadlines.
- Enthusiastic & Energetic: Brings energy and enthusiasm to the role.
Benefits and Wages
- Annual Salary: The anticipated starting salary range for this role is $100,000 to $140,000, depending on various factors including location and experience.
- Performance Bonus: In addition to base compensation, this position includes a supplemental performance-driven bonus structure.
- Profit-Sharing: Eligibility for employer discretionary profit-sharing contribution for all eligible employees, based on various factors determined by the organization.
- Benefits: Comprehensive medical, dental, and vision benefits programs.
- Retirement Plan: Company-sponsored 401(k) plan with an employer matching contribution.
- Inclusive Culture: Embrace a diverse and inclusive culture that prioritizes a “people first” approach.
- Training and Advancement: Paid training and advancement opportunities, access to dynamic learning programs via Tuition Reimbursement programs. We encourage and promote earning valuable certifications to unlock exciting career prospects.
- Paid Time Off: Generous paid time off accrual plan, along with paid company holidays, and sick leave.
Note:
This job description is intended to provide a general overview of the position's duties and responsibilities and is not exhaustive. Duties, responsibilities, and requirements may change over time and may vary based on business needs. Employment with Westcoat Specialty Coating Systems is at-will, in accordance with California law, meaning either the employee or the company may terminate the employment relationship at any time, with or without cause, and with or without notice.
This job description does not constitute a contract of employment, implied or otherwise. All employees are required to comply with company policies and procedures. This job description may be revised at any time at management's discretion. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Specified with Confidence. Built to Perform. Designed to Impress.
Since 1981, Westcoat has delivered high-performance, American-made floor coating systems for interior and exterior surfaces—trusted by architects, contractors, and property managers across commercial, industrial, multifamily, and custom residential projects.
From waterproof decks and decorative finishes to resinous floors and textured surfaces, Westcoat’s four-category approach makes it easier to choose the right solution for each space—and get it done right the first time.
We don’t just manufacture coatings. We help you specify with clarity, install with confidence, and meet building codes with ease. Backed by decades of hands-on expertise, nationwide support, and a network of qualified applicators, Westcoat is the partner professionals count on to deliver both durability and design.
Whether you’re designing a balcony or roof deck, commercial kitchen, pool deck, or production floors we’re here to simplify the process and elevate the results.
Founded
1981
Company size
51-200 employees
Industry
Wholesale Building Materials
Org type
Privately Held
Headquarters
San Diego, California
Specified with Confidence. Built to Perform. Designed to Impress.
Since 1981, Westcoat has delivered high-performance, American-made floor coating systems for interior and exterior surfaces—trusted by architects, contractors, and property managers across commercial, industrial, multifamily, and custom residential projects.
From waterproof decks and decorative finishes to resinous floors and textured surfaces, Westcoat’s four-category approach makes it easier to choose the right solution for each space—and get it done right the first time.
We don’t just manufacture coatings. We help you specify with clarity, install with confidence, and meet building codes with ease. Backed by decades of hands-on expertise, nationwide support, and a network of qualified applicators, Westcoat is the partner professionals count on to deliver both durability and design.
Whether you’re designing a balcony or roof deck, commercial kitchen, pool deck, or production floors we’re here to simplify the process and elevate the results.
Founded
1981
Company size
51-200 employees
Industry
Wholesale Building Materials
Org type
Privately Held
Headquarters
San Diego, California