Territory Sales Manager
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LEE EQUIPMENT LLC
Auburn, WA, US
Summary
The Territory Manager is responsible for driving new and existing equipment sales by prospecting, conducting demonstrations, and building relationships with commercial customers. They must manage their sales pipeline using CRM tools and coordinate with internal departments to ensure seamless customer service and delivery.
Job Description
Job DetailsJob Location: Auburn, WA 98002Salary Range: $36,000.00 - $48,000.00 SalaryJob description:
Territory Manager
Who We Are
Bobcat – Lee Equipment is a locally owned and operated Bobcat dealership group proudly serving the Pacific Northwest. With six locations across Washington and one in Idaho, we’ve built our reputation on dependable equipment, expert service, and a team-oriented culture that values every employee. For decades, our focus has been on supporting the communities we serve by providing innovative solutions for construction, agriculture, landscaping, and industrial operations.
As an authorized Bobcat dealer, we offer industry-leading equipment, parts, service, and rental solutions backed by a skilled team dedicated to keeping our customers moving. As we continue to grow, we’re looking for motivated professionals who want to be part of a strong, people-first organization with long-term stability and opportunity.
We are currently looking for talented Territory Manager who align with our core values:
Safety First- Know it. Own it. Share it.
Family Orientated – Demonstrate family values and embrace diversity
Trusted - Understand the value of reputation and relationship
Customer Focused - Keep our internal and external Customer at the center of all we do
Humbly Confident - Exhibit modest and humility alongside confidence
Accountable - Accept challenge and make it happen
Always On – Support our customers’ 24/7/365 needs
The Territory Manager is responsible for driving new and existing equipment sales within an assigned geographic territory for Lee Equipment’s Bobcat dealership. This role focuses on building strong business relationships with contractors, municipalities, agriculture operations, and other commercial customers while promoting Bobcat compact equipment, attachments, and allied products. The position requires proactive prospecting, territory management, in‑person customer visits, product demonstrations, and maintaining a high level of customer satisfaction throughout the sales process.
Roles & Responsibilities:
Develop new business through outbound sales calls, scheduled customer visits, jobsite walk‑throughs, and equipment demonstrations.
Identify sales opportunities by researching prospects, understanding customer applications, and analyzing market needs.
Promote and sell Bobcat equipment, attachments, rentals, service plans, and parts offerings.
Prepare and follow up on quotes, ensuring accuracy and timely communication throughout the sales cycle.
Maintain strong relationships with existing customers through regular communication, support, and onsite engagement.
Utilize CRM tools to manage pipeline, activities, and forecast reporting.
Serve as a trusted advisor by providing guidance on equipment specifications, sizing, and application requirements.
Work closely with Service, Parts, Administration, and Management teams to ensure seamless customer experiences.
Coordinate with the Service Department on machine setups, delivery scheduling, and post‑sale support.
Partner with Sales Leadership on territory planning, promotional strategies, and competitive positioning.
Maintain deep knowledge of Bobcat equipment, competitive products, and industry trends.
Conduct product walk‑arounds, demonstration events, and operator training as needed.
Support trade‑in evaluations and equipment inspections when required.
The position requires:
3–5 years of experience in equipment sales, outside sales, customer-facing heavy equipment roles, or similar fields.
Strong understanding of construction, agriculture, landscaping, or equipment applications.
Valid driver’s license with the ability to travel daily throughout the assigned territory.
Ability to manage multiple high‑value opportunities in a fast‑paced environment.
High level of professionalism, customer engagement skills, and follow‑through.
Experience directly selling compact equipment, machinery, or heavy equipment. (Preferred)
Familiarity with Bobcat or competitive brands. (Preferred)
CRM experience (Salesforce, CDK, etc.).
Mechanical aptitude with the ability to understand equipment features and applications. (Preferred)
Work Environment:
Ability to lift 25–50 lbs occasionally during demos or equipment inspections.
Regular travel within assigned territory; occasional overnight trips for training.
Frequent work outdoors at customer jobsites and facilities.
What you will enjoy:
As a Lee Bobcat team member, you will enjoy a total compensation package that includes competitive pay and benefits.
§ Salary: Salary range for this role is $36,000 - $48,000 annual base salary, dependent upon experience, plus commission (base + commission approx. $125,000 - $150,000/year)
§ Health & Wellness: medical, prescription drug, dental, vision, life, employee assistance program and pet insurance
§ Work/Life Balance: strong paid time off and holiday schedule
§ Financial Wellbeing: 401(k) savings plan with generous employer matching, tuition reimbursement and more!
We are a drug free workplace; drug and alcohol testing will be conducted as part of the post-employment offer process.
Lee Equipment is an equal employment opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, Veteran status or other status protected by law.
Qualifications
