Strategy & Insights Manager (Influencer Marketing)
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The Shelf Influencer Marketing Agency
US
Summary
The role involves developing data-driven influencer marketing strategies and sourcing high-quality creators to align with client goals. You will also leverage AI tools for trendspotting and collaborate cross-functionally to support pitches and agency growth.
Job Description
About the role
- We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.
What you'll do
🔍 Market Intelligence Support
- Research platforms, brands, and verticals
- Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
- Identify algorithm-centric cultural trends shaping content and influencer strategy
📊 Strategy Support
- Build data-rich decks for pitches and campaigns
- Translate data into compelling narratives
- Source high-quality, relevant creators within the social landscape
- Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
- Align creator ecosystems and platform behaviors with campaign goals
- Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
- Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
🤖 AI & Content Intelligence
- Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
- Support initiatives around trendspotting and creator discovery using AI
🤝 Cross-Functional Collaboration
Work closely with multiple teams to deliver strategic impact across the business:
- Creative: Support ongoing client renewals with trend and creator insight
- New Business: Contribute to RFPs with standout strategy and creator POVs
- Marketing: Provide strategic input and support for agency webinars and thought leadership content
Product: Partner with internal stakeholders on evolving agency tech and UI needs - Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published
Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
🧠 Curious, proactive, and scrappy—you love turning noise into signal
📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
📊 Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company
🎨 Major Bonus: Strong visual design skills
Why You’ll Love It Here
We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.
We Are The Shelf ✨ The Influencer Operating System for Modern ROI
Your ROI is now at the mercy of algorithms.
The old influencer playbook is dead. You can no longer buy guaranteed reach through follower counts, and traditional ads are increasingly punished by modern interest graphs. In today’s attention economy, if content isn’t engineered for the algorithm, it simply won’t get seen.
Attention must be engineered.
The Shelf is an award-winning influencer marketing agency and four-time Inc. 5000 honoree, pioneering data-first, interest graph influencer marketing.
Most brands updated tactics but not their operating systems. We rebuilt influencer marketing from the ground up to combine creative discipline with algorithmic rigor, stacking probabilities in your favor so campaigns compound ROI instead of falling off the algorithmic cliff.
⚡ The Influencer Operating System
Our campaigns run on a continuous learning loop:
Market Intelligence:
AI analyzes billions of conversations and 400M+ creator profiles to identify the communities and cultural white space your brand should own.
Creative Engineering:
Creators are cast as archetypes and briefed using our Viral Hitmakers™ methodology to maximize reach and engagement.
Performance Marketing:
With Splice Lab™, we transform organic hits into paid assets designed to scale across modern ad systems.
Optimization & Measurement:
Our OptiFly™ loop maps 2,700+ creative variables to engagement spikes, turning campaign outcomes into reusable intelligence.
📈 Proven Outcomes:
Sam’s Club → 16.5s avg watch time
H&M → 4× revenue growth while reducing spend
Self Financial → 2.98× incremental ROAS +155% lift in Google Search
Stop relying on the 2018 influencer playbook.
👇 Ready to engineer predictable influence? Let’s talk.
Founded
2013
Company size
51-200 employees
Industry
Marketing Services
Org type
Privately Held
Headquarters
Atlanta, GA
We Are The Shelf ✨ The Influencer Operating System for Modern ROI
Your ROI is now at the mercy of algorithms.
The old influencer playbook is dead. You can no longer buy guaranteed reach through follower counts, and traditional ads are increasingly punished by modern interest graphs. In today’s attention economy, if content isn’t engineered for the algorithm, it simply won’t get seen.
Attention must be engineered.
The Shelf is an award-winning influencer marketing agency and four-time Inc. 5000 honoree, pioneering data-first, interest graph influencer marketing.
Most brands updated tactics but not their operating systems. We rebuilt influencer marketing from the ground up to combine creative discipline with algorithmic rigor, stacking probabilities in your favor so campaigns compound ROI instead of falling off the algorithmic cliff.
⚡ The Influencer Operating System
Our campaigns run on a continuous learning loop:
Market Intelligence:
AI analyzes billions of conversations and 400M+ creator profiles to identify the communities and cultural white space your brand should own.
Creative Engineering:
Creators are cast as archetypes and briefed using our Viral Hitmakers™ methodology to maximize reach and engagement.
Performance Marketing:
With Splice Lab™, we transform organic hits into paid assets designed to scale across modern ad systems.
Optimization & Measurement:
Our OptiFly™ loop maps 2,700+ creative variables to engagement spikes, turning campaign outcomes into reusable intelligence.
📈 Proven Outcomes:
Sam’s Club → 16.5s avg watch time
H&M → 4× revenue growth while reducing spend
Self Financial → 2.98× incremental ROAS +155% lift in Google Search
Stop relying on the 2018 influencer playbook.
👇 Ready to engineer predictable influence? Let’s talk.
Founded
2013
Company size
51-200 employees
Industry
Marketing Services
Org type
Privately Held
Headquarters
Atlanta, GA
