Staff Designer & Content Specialist

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

About the Role

OpenLoop’s mission is to bring care anywhere by powering telehealth solutions at scale. The Staff Designer & Content Specialist sits at the intersection of brand, growth, and revenue — designing high-converting digital experiences that accelerate patient acquisition and advance our vision of bringing healing anywhere. This is a performance-driven, revenue-obsessed creative hybrid role that bridges high-level executive vision with flawless, high-speed execution.

This is a founding creative role. You are the creative function here: the person producing the work, setting the standard for how it gets made, and representing creative in conversations with brand and marketing leaders across our subsidiaries. There is no design team above or beside you, which means real ownership from day one and no layers between your work and a live audience.

It is also deeply hands-on. You'll design and ship landing pages, funnels, and campaign creative across several brands at once. Projects here move in days and weeks.

What You'll Own

• The creative function. As the sole creative resource supporting OpenLoop's DTC portfolio and enterprise marketing work, you set the standards for how creative gets made, hold the quality bar across every brand, and act as the final creative check before work reaches a customer or a client.

• Creative's contribution to performance. You'll be accountable for how creative moves conversion rate, average order value, and acquisition cost across the brands you support — forming the hypothesis, shipping the variant, reading the result, and iterating without being asked.

• Creative direction across the portfolio. You'll serve as the creative point of contact for marketing and brand leaders across OpenLoop's subsidiaries — advising on creative approach, bringing performance data into those conversations, and directing the creative output of our external agency partners against our standards.

• Repeatable systems. You'll build the templates, components, and documented process that let creative work scale beyond you — so the function grows without every request landing on your desk.

What You'll Do

• Design and build DTC landing pages, funnels, and campaign creative across multiple brands, adapting quickly to each brand's voice and audience.

• Operate as the creative point of contact across multiple subsidiaries and brands — advising marketing and brand leaders on creative approach, bringing performance data to those conversations, and directing the creative output of external agency partners against our standards.

• Own the creative function for The Counter end to end. You set the standards for how creative gets made, hold the quality bar across every brand, and are the final creative check before work reaches a client or a customer.

• Work from concise direction — often a short written or verbal ask — and shape it into finished, on-brand work.

• Bring your own thinking to the brief. We want a designer who delivers the ask and improves on it.

• Take your designs from Figma into live environments in Webflow, Framer, or similar, troubleshooting independently when something breaks.

• Partner with growth on A/B tests — form a hypothesis, ship the variant, read the result, iterate.

• Use generative AI as a core part of your daily workflow to compress production time.

• Own the status of your work: keep partners informed on progress, surface questions early, and flag timeline risk while there's still room to adjust.

• Design for the outcome, not the portfolio. Layout, hierarchy, and visual choices get made on the basis of what moves a customer to act — and when your aesthetic instinct and the performance data disagree, the data wins.

• Interrogate the brief before you build. The fastest way to a strong result here is asking the two or three questions that reveal what the work actually needs to accomplish. 

Who You Are

• 3+ years of design experience in performance marketing, growth, DTC, or direct-response contexts.

• Agency or fast-paced startup experience. You've carried several brands or clients simultaneously and delivered on short cycles.

• Strong Figma craft — fast, organized, and able to work from and extend existing brand systems.

• You ship your own work. Practical command of Webflow, Framer, or comparable, plus enough HTML/CSS to diagnose a visual issue yourself.

• Design decisions grounded in evidence. You have a strong eye and use it in service of conversion — you can explain why a page is built the way it is in terms of customer behavior rather than personal preference, and you don't get attached to a version because you like it.

• A working grasp of direct-response fundamentals — visual hierarchy, proof, friction, CTA placement — and how design choices move conversion rate, average order value, and acquisition cost.

• Credibility with stakeholders. You can hold your own with marketing and brand leaders, explain creative decisions in business terms, and give clear direction to external partners.

• Independent judgment. You know which decisions are yours to make and which to raise, and you keep moving rather than waiting for permission.

• Proactive communication. You give status before you're asked and raise blockers and timeline risk early, as a matter of habit.

• Pragmatism about tools and process. You can work effectively in imperfect or legacy systems without needing them to be best-in-class, and you pick up unfamiliar tools quickly.

• Comfort with ambiguity and volume. You're at your best with several things in flight and a preference for shipping and iterating over long polish cycles.

Nice to Have

• Experience directing external agencies or freelance creative partners.

• Generative AI tools already embedded in your workflow.

• Experience in healthcare, telehealth, or another regulated industry.

• Hands-on A/B testing experience with a growth or product team.

• Experience working directly with clients or external stakeholders.

**OpenLoop provides talent and operational support for The Counter Agency

Our Benefits

In addition, for salaried positions you would also be eligible for:

• Medical, Dental, and Vision plans

• Flexible Spending/Health Savings Accounts

• Flexible PTO

• 401(k) + Company Match

• Life Insurance, Pet insurance, and more

Our Company

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Sound like a good fit? We’d love to meet you.