Sr. Specialist, Product Activation

Summary

The Sr. Specialist, Product Activation is responsible for the seamless, day-to-day execution of product sampling programs that bring the brand directly to consumers. This hands-on role ensures operational excellence across sampling vehicles, cold chain management, inventory, and field staffing—creating high-quality consumer touchpoints that drive trial, brand affinity, and retail conversion. The ideal candidate is a detail-oriented, proactive operator who thrives in a fast-moving, field-based environment and understands the importance of flawless execution in building lasting brand impressions.

Responsibilities

Program Execution & Field Operations

• Lead the end-to-end execution of mobile sampling programs across key markets and events
• Oversee fleet vehicle scheduling, setup, cleanliness, and maintenance to ensure timely and consistent deployment
• Ensure compliance with food safety and cold chain protocols, including appropriate handling and temperature control of perishable products
• Maintain and organize all field marketing assets, uniforms, storage units, and equipment to ensure readiness and brand alignment

Team Oversight & Brand Representation

• Schedule, train, and manage brand ambassadors to deliver outstanding consumer experiences and uphold brand voice, tone, and values
• Conduct field visits to monitor performance, troubleshoot in real-time, and provide in-the-moment coaching when needed
• Create and distribute training tools and performance guidelines to ensure brand ambassadors are informed, confident, and prepared

Retail & Community Integration

• Partner with Sales and Retail Marketing to align sampling activations with key retail accounts, drive in-store trial, and support point-of-sale conversion
• Scout and coordinate high-foot-traffic activation locations such as gyms, festivals, campuses, cultural events, and transit hubs to maximize brand reach

Tracking & Optimization

• Monitor and report on key program metrics including number of samples distributed, consumer impressions, conversion rates, and qualitative field feedback
• Use data and observations to identify areas for operational efficiency and improved consumer impact
• Manage sampling budgets, vendor relationships, and field-related expenses with a focus on cost-effectiveness and scalability

Requirements

• 1-2 years of experience in field marketing, experiential marketing, event operations, or sampling program management
• Demonstrated experience managing logistics, vehicles, or cold storage systems (food and beverage industry experience preferred)
• Strong organizational, time management, and problem-solving skills
• Comfortable working flexible hours, including early mornings, evenings, weekends, and travel, as needed
• Hands-on mentality with a high standard for execution, safety, and brand integrity
• Valid driver’s license and clean driving record (if operating sampling vehicles)

About Us 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

  
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. 

For more information, please visit  www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. 

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

The salary range for this full-time position is $74,500.00 - $117,700.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. 

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.