Sr. Marketing Specialist

Job Details: Job Location: McKinney HQ - McKinney, TX, Salary Range: Undisclosed, About RightNow Media

RightNow Media’s mission is to work with the global church to inspire people to love others before self and Christ above all. We serve the global church by providing streaming video resources that inspire and equip people to disciple and love others—at home, at work, at school, and in their communities. We value family, hard work, teams, and the power of stories. And we love the church.

We are proud to say that we’ve been a Certified Best Christian Workplace by the Best Christian Workplaces Institute for the past five years.

Job Description

RightNow Media is looking for a Sr. Marketing Specialist to join our Retention Marketing team in McKinney, TX. You'll be responsible for how we stay connected to the people already using RightNow Media, building the email campaigns and lifecycle journeys that help them find content worth watching and keep coming back to it. You'll also shape how our streaming libraries are organized, so the right content surfaces at the right moment. If you like turning audience data into a plan and then building that plan yourself, this role gives you both halves.

Responsibilities

Lead and support a variety of marketing initiatives, including but not limited to:

Email & Lifecycle Strategy
Partner with the Director of Retention Marketing to shape lifecycle strategy and own the execution end to end.
Build campaigns and journeys that drive engagement, content consumption, adoption, and retention
Turn the strategy into an actionable plan: audience, messaging, timing, cadence, CTAs, success metrics
Maintain the email calendar and segmentation strategy
Campaign & Content Coordination
Stay on top of upcoming content, product initiatives, and marketing priorities
Connect content opportunities to email and lifecycle campaigns
Provide guidance and support to other Retention Marketing team members with the messaging, audience, and content context they need
Analytics, Testing & Optimization
Analyze campaign performance and turn data into recommendations
Run tests across messaging, segmentation, timing, and cadence
Build recurring reporting that shows the team what's working
Cross-Functional Collaboration
Partner with content, design, product, growth, and customer success teams
Be a champion for the communications strategy, sharing insights and communicating clearly to other stakeholders
Bring a customer-first lens to marketing planning

Skills Required

Strong project management and time management skills, with ability to keep track of multiple initiatives, meet deadlines, and clearly communicate expectations and status updates
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization and across various cultures
A proactive self-starter mindset with the ability to work effectively in a fast-paced environment independently and as part of a team
Comfort pulling and interpreting data
A positive, team player attitude with strong oral and written communication skills
Strong copywriting and editing abilities with high level of attention to detail

Required Education and Experience

Bachelor’s degree in marketing or related field
4+ years in marketing, including 3+ focused on email or lifecycle
Experience building segmented campaigns and journeys, not just one-off emails
Hands-on experience with a marketing automation platform (we use Braze)
Thorough understanding of branding, marketing, and consumer behavior
Qualifications: Organizational Relationship

The Sr. Marketing Specialist reports to the Director of Retention Marketing. Works cross-functionally with Growth Marketing, Design, Sales, Production, Publishing, Content Management, and Software. This role has no direct reports.

Schedule

Full-time, Monday through Friday

Work Location

Office in McKinney, Texas (This is not a remote position.)

Salary

$65,000-70,000 annually, depending on experience

Benefits

Competitive salary
Retirement plan plus employer matching
Medical, life, and disability insurance plans
Paid time off
Paid holidays (including the week between Christmas & New Year)
Conference and mission trip scholarships
Family bonding leave