Sr. Director, Data Monetization
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PX Inc.
US
Summary
The Sr. Director will own revenue growth for the data monetization line by building a pipeline of lead buyers and resellers across insurance and adjacent verticals. They will also negotiate pricing and volume commitments while partnering with internal teams to ensure data quality and compliance standards are met.
Job Description
About the Role
PX's data monetization business turns lead and data inventory that has passed the real-time delivery window into a high-volume, lower-cost acquisition channel for our customers. This Sr. Director owns revenue growth for that line: building the buyer pipeline, negotiating supply and demand deals, and expanding the monetization pool into new verticals and account types.
Key Responsibilities
- Own revenue growth for PX's data monetization line: build and close a pipeline of lead buyers and resellers across insurance and adjacent verticals.
- Identify and prioritize new verticals for the monetization pool, sizing demand and building the business case to enter them.
- Negotiate pricing, volume commitments, and exclusivity terms with both buyers and publishers (sellers), balancing margin against fill rate.
- Partner with compliance and data quality teams to ensure records meet Jornaya, TCPA, and duplicate-suppression standards buyers require.
- Work with product and ops to define aging tiers, filtering (industry, geography, age band), and delivery mechanics (API, batch file) that match buyer needs.
- Track pipeline, win/loss, and revenue performance; forecast the monetization line's growth for leadership.
- Represent PX's monetization offering at industry conferences and in partner conversations as needed.
Qualifications & Experience
- 7+ years in business development, sales, or partnerships within lead generation, performance marketing, or data licensing.
- Direct experience buying or selling leads/data in insurance, financial services, or home services verticals.
- Track record building and closing six- or seven-figure deals with lead buyers, resellers, or affiliate networks.
- Working knowledge of lead compliance requirements (TCPA, Jornaya/LeadiD, consent-based marketing).
- Comfortable negotiating both sides of a marketplace transaction: buyer demand and publisher supply.
- Strong quantitative fluency with fill rate, CPA, margin, and cohort-based lead quality metrics.
- Self-directed, comfortable owning a revenue line with high autonomy in a remote role.
Preferred
- Prior experience at a lead exchange or marketplace, or on the buy side at an insurance carrier or agency.
- Existing relationships with lead resellers or affiliate networks in insurance or adjacent verticals.
Why Join Us
- Join a collaborative, international team with strong growth ambitions
- Opportunity to shape and influence culture and employee experience
- Competitive Compensation Package: Recognizing and rewarding your impact.
- Comprehensive Benefits: Health, vision, and dental insurance
PX was founded in 2010 by Frans van Hulle and Bas Offers, with a mission to bring an outmoded industry into the 21st century through technology designed to provide the transparency, flexibility, and growth businesses need for their lead-buying efforts.
Today, PX is a technology platform for predictable and transparent customer acquisition at scale. Whether from their existing lead sources or new ones through PX’s lead sources marketplace, all partnerships can be managed in one place. The platform provides unique insights to deliver better performance from every source with a predictable ROI.
Businesses can now identify which sources and channels drive performance at a very granular level and control where to focus their media spend. Through the platform, they can dynamically price leads based on their value to the business, buying the right leads at the right price. Every time.
Headquartered in New York City, PX is trusted by major brands across 30+ industries, including Home Services, Solar, Financial Services, and Insurance.
Founded
2010
Company size
51-200 employees
Industry
Marketing Services
Org type
Privately Held
Headquarters
New York, New York
PX was founded in 2010 by Frans van Hulle and Bas Offers, with a mission to bring an outmoded industry into the 21st century through technology designed to provide the transparency, flexibility, and growth businesses need for their lead-buying efforts.
Today, PX is a technology platform for predictable and transparent customer acquisition at scale. Whether from their existing lead sources or new ones through PX’s lead sources marketplace, all partnerships can be managed in one place. The platform provides unique insights to deliver better performance from every source with a predictable ROI.
Businesses can now identify which sources and channels drive performance at a very granular level and control where to focus their media spend. Through the platform, they can dynamically price leads based on their value to the business, buying the right leads at the right price. Every time.
Headquartered in New York City, PX is trusted by major brands across 30+ industries, including Home Services, Solar, Financial Services, and Insurance.
Founded
2010
Company size
51-200 employees
Industry
Marketing Services
Org type
Privately Held
Headquarters
New York, New York
