Social Video Specialist

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com 

USA TODAY is looking for a high-energy, audience-focused Social Video Specialist with journalism experience (required) to monitor and advise on the performance and innovation of USA TODAY’s off-platform video portfolio, specifically on social media. 

The ideal candidate is passionate about preserving the future of news through innovative storytelling and engagement experiences. This role is right for you if you’re constantly monitoring the latest trends in social media and emerging platforms, including in the creator industry, and love to experiment and innovate.   
 
As a key strategic leader on the new USA TODAY audience team, you will combine expertise in social and vertical video production, data analytics, and platform insights to grow audience and discoverability, deepen engagement, and support new revenue opportunities. You will lead audience-focused experimentation for our off-platform video distribution, testing new approaches and engagement strategies that drive measurable growth.

We’re looking for someone who can anticipate and respond to shifts in social media and video trends and audience behavior, continually refining strategy while ensuring the consistency of our brand voice and identity across our portfolio of accounts. 
 
In this role, you will also help strengthen audience engagement across the newsroom by coaching journalists on effective social video practices. The successful candidate will be a collaborative, strategic thinker who can work across divisions and translate company-wide priorities into clear, actionable plans for the newsroom. In addition, you actively partner with our Video Production Team, helping plan for major tentpole events, host trainings for our journalists and set our broader off-platform video strategies. 

Help us ensure the future of journalism is strong and that our newsroom continues to evolve to meet the needs of a growing digital audience. 
 
This position is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations.  

Responsibilities: 

• Lead USA TODAY’s social video strategy (including our strategy for user-generated content), working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance and drive innovation. 
• Establish a cohesive editorial style for USA TODAY’s social video journalism, ensuring content is tailored to platform behaviors and audience needs. 
• Monitor the creator industry, emerging platforms, and evolving audience behaviors, translating insights into targeted experiments and practical newsroom guidance. 
• Develop strategies that encompass the entire audience journey, thinking about every action we want a user to take with us. 
• Analyze performance, identify growth opportunities, and lead experiments in partnership with content strategy. 
• Adapt platform strategy in real time to deliver timely, relevant experiences during breaking news and major events, pitching in on content creation where necessary. 
• Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content. 
• Partner across divisions to improve social video revenue and consumer retention. 
• Lead the audience team’s relationship with our video production team, working together to plan coverage and develop strategies for major tentpoles, events and story opportunities. 
• Collaborate with AI leads to test and implement tools that improve social video production and workflow efficiency. 
• Coach journalists on social video storytelling, production techniques, and technical tools, and lead training for reporters, visual journalists, content creators and editors. 
• Balance and execute editorial and business priorities while keeping audience needs and broader organizational goals at the center of every decision. 

Requirements:  

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience. 
• 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization. Journalism experience is mandatory.  

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, please submit:

1. Your resume – one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Samples of your work.  

Completing these steps will ensure that your application receives the highest consideration. 

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The annualized base salary for this role will range between $73,000 and $90,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.  Note: variable compensation is not reflected in these figures and based on the role, may be applicable. 

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.