Social Media Lead

Social Media Lead

ABOUT FISHWIFE

Fishwife is a woman-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We source from responsibly managed fisheries and aquaculture farms to bring the vibrance of conservas culture to the North American table. We launched in December 2020 and have been feature by publications like The New York Times, Bon Appetit, Forbes, Vogue, LA Times, INSIDER, and many more.

POSITION OVERVIEW

This is the person who decides what the #1 brand social presence in America does next. You'll own social as a function at Fishwife — content strategy, storytelling, influencer program, brand partnerships, and a real budget to run them with — reporting directly to our marketing leadership, with no layer between your idea and the internet. You set the calendar and lead content creation. You find the collab, negotiate it, and launch it. We're a marketing team of 4 building a brand that already punches several weight classes above us, and you're not inheriting a machine — you're building the one that takes us from cult favorite to household staple. Accountable for brand awareness, engagement, campaign performance, and content quality across channels.

This position is Full-time, remote.

KEY RESPONSIBILITIES 

Social Media Management

• Develop and lead cross-platform content strategy, editorial planning, and publishing calendars across owned social channels, including Instagram, TikTok, and emerging platforms such as YouTube
• Craft compelling, brand-aligned copy and storytelling that strengthens audience engagement, brand affinity, and community growth
• Analyze and report on social performance metrics, including audience growth, engagement, reach, and impressions, translating insights into actionable recommendations
• Monitor cultural trends, consumer behavior, and competitive landscape to inform content strategy and broader brand positioning
• Leverage platform insights, audience data, and evolving algorithm trends to optimize content performance, engagement, and channel growth

Content Creation / UGC

• Own and oversee content development across marketing channels, partnering cross-functionally to optimize creative for social, paid media, email, partnerships, and broader brand initiatives
• Lead end-to-end content production lifecycle, including concept development, creative briefing, project management, publishing, and performance optimization
• Adapt and optimize creative assets to align with platform-specific best practices, audience behavior, and channel objectives
• Capture and produce original content as needed to supplement campaign, paid, and brand creative assets
• Manage content marketing budget, allocating resources strategically across content production, creators, partnerships, and campaign initiatives to maximize performance and brand impact

Brand Partnerships

• Support brand partnerships strategy and execution in collaboration with marketing leadership; shape annual partnership calendar aligned with company priorities and growth goals
• Support identification, evaluation, outreach, negotiation, and management of prospective brand partnerships
• Drive planning and execution of collaborations, launches, activations, and co-branded campaigns from concept through launch
• Serve as primary point of contact for partners, building and nurturing strategic relationships that drive brand awareness, engagement, and business growth
• Project manage cross-functional partnership initiatives across internal teams and external stakeholders to ensure seamless execution and alignment

Cross-Functional Leadership

• Align cross-functional stakeholders (growth, brand, creative, CX, product) around campaigns, priorities, and performance goals
• Communicate strategy, performance insights, and tradeoffs clearly to peers and leadership
• Drive alignment between brand and performance marketing to avoid silos
• Collaborate with Sales to strengthen in-store brand touchpoints — demo collaborations, demo collateral, BA content support
• Support key retail accounts through organic marketing efforts

REQUIREMENTS

• 5+ years in social, content, or brand marketing at a consumer brand, with at least 2 years owning strategy
• A track record you can point to: an account you grew, a piece of content that broke out, a campaign that moved the business. Numbers matter, but so does taste
• You are a writer first. Fishwife's voice is specific, funny, and unmistakable — you need to be able to hear it and extend it
• Native fluency in internet culture. You know why something is funny on TikTok and dead on Instagram, and you know it in real time, not from a trend report
• You can shoot and edit yourself — iPhone, CapCut or Premiere, Lightroom. This role produces, not just briefs
• Hands-on experience sourcing, negotiating, and running brand partnerships or creator deals end to end, including budgets and contract terms
• Comfort with analytics: native platform insights plus e-comm and affiliate reporting. You can build the deck and defend the read
• Strong project management instincts — you can run a launch calendar across freelancers, partners, and internal teams without dropping threads
• Startup speed and a genuine ownership mentality. You'll have a lot of rope and very little process

Nice to have

• Food, beverage, or CPG experience, especially a brand with retail distribution
• Paid social experience, or partnering closely with a growth team
• Community management at scale — you like the comments section
• Experience building or running a creator/affiliate program from scratch

Tools

• Instagram, TikTok, YouTube, an affiliate/creator platform (e.g. ShopMy, Levanta), CapCut or Adobe CC, Notion, Shopify

FISHWIFE VALUES

At Fishwife, our four core values shape both our daily actions and our long-term vision. We aim to build a delightful world with intention and creativity, constantly surprising and inspiring our community. We are committed to being fantastic partners to everyone we work with—inside and outside the company. We embrace autonomy, trust, and proactivity, empowering each team member to think and act like an owner. And through it all, we move like water—navigating change with resilience, adaptability, and grace.

COMPENSATION

We offer a competitive salary package, strong health benefits, and an unlimited vacation policy.

Fishwife seeks individuals of all backgrounds and experiences to join our company. BIPOC, women, and LGBTQ+ individuals are highly encouraged to apply.