S/L - Website Support Generalist

Westminster University

Website Support Generalist - Marketing & Communications

Student Employment

Position Summary

This paid student position supports the daily operations of the Westminster University website (westminsteru.edu) using a content management system (Omni CMS) and other related software. Responsibilities may be catered to individual interests and strengths, but students in this position will support a variety of website tasks and projects, growing their skillsets and portfolios for post-graduation careers. A consistent schedule during regular business hours is required in order to work closely with web team staff. This position can be paid through work study funding.

Required Qualifications

• Strong critical thinking and problem-solving skills
• Excellent attention to detail
• Ability to work independently as well as on a team
• Ability to communicate effectively
• Ability to provide customer service to campus partners
• Excellent organizational skills, including the ability to prioritize projects, manage multiple projects at one time, and meet deadlines
• Proficiency in Microsoft Word, Outlook, SharePoint, and OneDrive
• Ability and desire to learn new skills quickly

Preferred Qualifications

• Prior experience working in a content management system (CMS) like WordPress
• Prior experience with digital/website content writing
• Knowledge of HTML, CSS, or JavaScript
• Familiarity with Adobe Photoshop
• Communication, Computer Science, or Marketing major

Primary Responsibilities

Web Content

• Create and update website content using a content management system
• Write and edit website content with attention to conciseness, readability, and search engine optimization
• Follow Westminster’s guidelines for brand, accessibility, and writing styles (Chicago Manual of Style)
• Support the university’s storytelling efforts through website content
• Develop an understanding of writing for multiple audiences
• Add and update files hosted on the website
• Assist with copy editing and checking accessibility in institutional handbook PDFs

Web Design and Development

• Design and update webpages using a standard set of templates and layout options within a content management system
• Edit and implement photos for the website, including creating image size sets for responsiveness
• Write and edit HTML, JavaScript, CSS Bootstrap, PHP, jQuery, and/or XSL
• Follow Westminster’s guidelines around brand, accessibility, and usability best practices
• Identify, troubleshoot, and fix issues with website design, development, accessibility, search engine optimization, and responsive design
• Create and maintain web team documentation and inventories

Web Analytics

• Use GA4 to collect and analyze website data including page visits, user flows, and search performance
• Create data dashboards in GA4 for streamlined reporting
• Assist with developing, administering, and evaluating user tests and surveys
• Implement Google Tag Manager into webpages

Web Accessibility

• Ensure all web content, design, and development follow WCAG 2.1 AA standards
• Run an accessibility checker on files hosted on the website and make necessary changes
• Review accessibility reports in the content management system and make necessary changes
• Assist with accessibility reviews and edits in institutional handbook PDFs

Digital Signs

• Create and publish campus digital signage using PowerPoint and Yodeck

Campus Directory

• Add and update campus directory profiles
• Update campus directory listings on individual webpages

Search Engine Optimization

• Add and update featured search results
• Assist with updating content, design, and development to meet SEO best practices
• Review SEO reports in the content management system and make necessary changes

Virtual Tour

• Support content, photo, video, and 360 footage updates for the virtual tour

Web Forms

• Create and edit forms in Formstack
• Embed forms onto webpages

Other Duties as Assigned

The Office of Marketing, Communication, and Events regularly collaborates across teams within the department, which allows student employees the opportunity to engage in cross-disciplinary work. Student employees will be expected to assist members of the Office of Marketing, Communication, and Events on an as-needed basis. Examples of additional duties as assigned include, but are not limited to: 

• Writing stories for the Westminster website
• Setting up events
• Helping with social media 
• Participating in photoshoots

Learning Outcomes

Student Employees in the role of Website Support Generalist will be able to take away the following skills from working in this position:

• Communication Skills
• Technology
• Critical Thinking

Diversity and Inclusion

Promote an Inclusive Westminster through demonstration of the commitments include in the Westminster University Diversity Statement. Participate in developmental activities to increase understanding and awareness of issues related diversity, equity and Inclusion both individually and as related to my filed of work, profession or discipline.

Equal Employment Opportunity:

Westminster University is committed to a diversified workforce, equal opportunity, and nondiscrimination. To this end, Westminster prohibits any form of discrimination or harassment based on race or ethnicity, color, religion, national origin, sex, age, sexual orientation, gender identification, disabilities, genetic information, status as a veteran, or any other category or classification protected by applicable federal, state, or city laws.

For questions about this position, please contact Laura Kendellan at [email protected].