Senior Sales Representative

Senior Sales Representative

This position will cover the Midwest and the ideal candidate will be located in Wisconsin or Minnesota

Responsible for managing the relationship and business with designated retailers and distributors in the region.  Growing both sales volume and gross margin contribution of FGI brands. Emphasis on planning, training, and selling up the value ladder. Make targeted grower and dairy sales calls through and with channel partners. This role is remote/virtual and will work from a home based office in a territory of the upper Midwest, ideally located in Wisconsin or Minnesota.

Sales Generation

• Deliver industry best customer experience through well planned, meaningful face-to-face interaction with target accounts, growers, and dairies
• Market and position FGI’s product ladder to increase trait conversion and business share
• Train designated accounts to position and sell FGI branded alfalfa seed and traits
• Business and relationship managemen
• Manage relationships with dealers & distributors to achieve company goal
• Manage customer orders, replants, stewardship/GPOS data, program reconciliation
• Resolve conflicts between dealers promptly and equitably
• Provide regional agronomic support
• Work through and with channel partners to complete on-farm grower and dairy sales calls
• Understand and communicate FGI value proposition, pricing, and programs to designated dealers 

Strategy and Business Execution

• Deliver on sales targets and sales activities goals
• Manage expenses to budget
• Develop Territory Plans
  • Growth opportunities and trait conversion
• Co-author business and sales execution plans with designated accounts
  • Growth and trait mix goals
  • Grower and Dairy Targets (on-farm calls)
  • Forecasting and product phasing
• Proactively communicate and execute seasonal marketing programs, initiatives, and offers with customers
• Utilize digital tools to increase efficiency and effectiveness of sales efforts
  • Power BI:  Business progress, gap reports, opportunity identification, customer planning
  • Evolve:  Efficient order entry
  • Salesforce:  Sales activity measurement, internal communication, marketing campaign delivery
• Product phasing and forecasting
  • Drive 4th quarter planning, forecasting, order, and shipping activities
  • Communicate local knowledge to inform internal forecasting and production
• Promote activities that support strategic imperatives including operational efficiency,
• Internal Collaboration
  • Purposefully engage in internal communication opportunities, projects, and cross functional business activities

Required Experience/Knowledge:  

• Bachelor’s degree; preferably Crop Science or related, and 5+ years successful sales experience in seed or crop inputs or marketing with customer contact; or equivalent work experience (10+ years)
• Proven ability to interact well with customers, suppliers, employees, and management of all levels. 
• Desire and know-how to make grower calls with customer sales staff and coach successfully to sell FGI products
• Ability to learn FGI alfalfa features and benefits, and use knowledge to provide sales/marketing support and training
• Demonstrated computer skills in Microsoft suite of products (Outlook, Word, Excel, PowerPoint) and SalesForce.com
• Proven ability to solve and resolve issues quickly and effectively.
• Ability to create and present interesting, informative, and educational product presentations.
• Ability to travel up to 50% of the time. May include daily travel, extended hours and overnight travel

Additional Competencies: Strong leadership skills, self-motivated, solid decision-making abilities, time management skills and good verbal and written communicator.

Salary range: $93,360 - $140,040 (in most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges) 

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. 

Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.